'Ageing In Our Place' -
Positive Ageing Strategy 2005 2015
This Positive Ageing Strategy outlines the projects, large and small, that the Whangarei District Council undertakes to deliver to the district's older people so as to support their wellbeing and help improve their quality of life.
Dated: October 2005
Page Content

Foreword
I am pleased to present this important document, which sets the scene for Councils
response to the needs of older people over the next 10 years.
This Positive Ageing Strategy outlines the projects, large and small, that the Council
undertakes to deliver to the districts older people so as to support their wellbeing and
help improve their quality of life.
Ageing is a time of life which, if we are fortunate, we will all reach. To ensure the
experience is positive we need to ascertain the impact on the district of an increasingly
older population, identify older peoples current and future needs and position the Council
to work proactively towards meeting these needs.
There is always a challenge in seeking to provide the best services for ratepayers while
trying to keep costs as low as possible. This challenge will increase for all territorial
authorities as the population ages and the range of services and programmes required to
meet their needs grows in diversity, complexity and cost.
This Positive Ageing Strategy is the culmination of the input of many, in recognition of the
contribution of many members of the community in providing friendship, services and
support to older people in a manner which values their age, acknowledges their
contribution and endorses their participation in our community.
People, young and old, have contributed to this strategy by providing feedback. This has
ensured issues are identified and that themes and ideas for meeting older peoples needs
are considered. The document reflects a realistic and robust representation of what the
community feels is important in caring for older people, and how it wants Council to
respond.
Whangarei is an exciting place in which to work and live, particularly in this time of
growth. I am honoured to lead the Council at such a time and to represent Whangarei
and all its citizens. I look forward to implementing the work outlined in this strategy for
the benefit of all older people living in the Whangarei District.
Pamela Peters
Mayor
Whangarei District Council
October 2005

General Acknowledgement
The Whangarei District Council Community Development Team and Venture Consulting
who have produced this Strategy would like to acknowledge the help of all those who
assisted directly with comments and advice, or indirectly (as referral points) with its
development.
The advice and input from older people in the Whangarei community and resource people
who work with older people, provided both on an individual basis and through small group
discussions, is warmly appreciated.
Ideas and comments from Councillors and Council staff have also been of great
assistance.
We would particularly like to thank the members of the Reference Group for their
information, guidance and support. The Reference Group members include:
Beryl Wilkinson (Age Concern Whangarei)
Chris Farrelly (Manaia Health PHO)
Lyn Rostern (Northland District Health Board) and
Agnes Hermans (Community Development Manager Whangarei District Council).
We would also like to acknowledge the Office of Senior Citizens within the Ministry of
Social Development for its help and guidance in developing this strategy.

Introduction
In an environment where population ageing is projected to increase rapidly over the next
ten years, Government departments and territorial local authorities are preparing plans
and strategies designed to improve the quality of life of older people.
The Whangarei District Council is one of a number of councils responding to the lead
provided by the Office of Senior Citizens, which led the development of New Zealands
Positive Ageing Strategy and monitors actions and achievements related to the Strategys
goals.
Other councils for example those of New Plymouth, Hamilton, Rotorua, Dunedin,
Tasman, Christchurch and Wellington have developed Positive Ageing strategies that are
linked to both the New Zealand Positive Ageing Strategy and to their respective Long
Term Council Community Plans.
The Whangarei District Council joined this group of councils in 2003 when, as part of its
Long Term Council Community Planning process, it identified an Older Persons Strategy
(now called the Positive Ageing Strategy) as a key project requiring action.
Whangarei District Council has now been invited to partner with the Office of Senior
Citizens in taking steps to implement the New Zealand Positive Ageing Strategy at a local
level, and to be listed in each annual action plan produced by the Office of the Senior
Citizens
Whangarei District Councils intention is to integrate this Strategy into Councils activities
reflected in the Long Term Council Community Plan and through this, into its annual
planning process.
This means that the Strategy is future focused. It includes goals and action plans to
guide Councils decision-making and operations in improving the quality of life for older
people over the next ten years. It will also incorporate regular reviews and evaluation to
ensure that the Strategy is able to adapt to needs as they emerge and change over this
time.
The Strategy is whole of community focused, recognising the need to take account of the
priorities of todays older people, and also to consider the views of those midlife people
who will be the older population in the near future.
The Strategy is a robust and accurate representation of, and response to the differences
and commonalities within the different communities that comprise the Whangarei District.
It reflects a consultation process that has engaged a range of community organisations,
tangata whenua and individuals.
The Strategy is also whole of Government focused. In other words, the Strategy
does not focus solely on Councils service delivery role in relation to older people. It also
maps out other roles for Council, including those of facilitator, supporter and advocate on
behalf of the Districts older people, in relation to relevant government agencies and
departments, and community organisations and initiatives.
The development of strong, trusting and sustainable partnerships with other sectors is
required to ensure that maximum value is added to the outcomes sought by Council
through this Strategy.
Finally, the Whangarei District Councils Positive Ageing Strategy is about encouraging the
development of positive attitudes about ageing and older people across all age groups
within the community, to support the full implementation of this Strategy and the
achievement of its goals.

Definitions
Older people
The New Zealand Positive Ageing Strategy defines older people as those who are over
the age of 65 years.
Statistics from the Ministry of Health also relate to two groupings of older people those
from 65 to 74 years, and those who are 75 years and over. These groupings are reflected
where Ministry of Health information has been used.
The Statistics New Zealand Census collects information about older people under two
categories, people aged 65 years and over, and people aged 85 years and over.
Increasingly as life expectancy lengthens, new terminology is being used to describe
different age cohorts within the population of older people.
A distinction is increasingly being made between those older people over 65 years old and
those who are over 80, or over 85 years old, as people aged over 80 years old often have
higher needs than those in the younger age group.
The term old older people is sometimes used to describe people over 80 or 85 years of
age, although some statistics still use the term over 80 years to describe this group.

Baby boomer
The terms baby boomer and the baby boom generation describes the population cohort
that was born in the post World War Two baby boom between the years of 1946 and
1964. Midlife, people in their middle years and part of the future ageing population are
also terms used to refer to this group of people.

Ageism and age discrimination
The terms ageism and age discrimination describe any attitude, action, or institutional
structure which subordinates a person or a group because of age; or any assignment of
roles in society, made purely on the basis of age.

Context
International
International recognition of the importance of meeting the needs of older people in
contemporary society has grown over the last twenty years.
The first international policy statement on behalf of older people, the Vienna International
Plan of Action on Ageing, was endorsed by the United Nations in 1982. It aligns with
other important policies, such as the Universal Declaration on Human Rights, the
International Covenant on Economic, Social and Cultural Rights, and the International
Covenant on Civil and Political Rights.
In 1991 the United Nations General Assembly returned to the United Nations Charter to
develop five Principles for Older Persons:
- Independence
- Participation
- Care
- Self fulfillment
- Dignity
The United Nations designated 1999 as the Year of the Older Person, promoting these
principles with the theme Towards a society for all ages.
1999 also saw the Macau Plan of Action on Ageing for Asia and the Pacific endorsed by the
United Nations. This plan of action addressed seven areas of concern for countries in the
region, including New Zealand:
- The social position of older persons
- Older persons and the family
- Health and nutrition
- Housing, transportation, and the environment
- Older persons and the market
- Income security, maintenance, and employment, and
- Social services and the community1
1 Macau Plan of Action on Ageing for Asia and the Pacific. UNESCAP Introduction, 1999

National
International positive ageing themes were picked up in New Zealand by groups such as
Age Concern, which developed from grass roots organisations to provide information on,
and to assess and monitor older peoples needs. Other national groups such as Grey
Power emerged and focus their activity on promoting more general priorities of older
people.
Around the same time, other groups that had traditionally concerned themselves with the
welfare of people, for example, the Maori Womens Welfare League, community and Iwi organisations, also began to refocus their activities on a positive ageing model, and to
develop specific programmes to address the issues and needs of older people.
In 1990, the Government recognised the specific needs of older people by establishing an
Office of Senior Citizens, and in 2001 the Office launched New Zealands Positive Ageing
Strategy, which was based on the following vision:
a society where people can age positively, where older people are highly valued and
where they are recognized as an integral part of families and communities.
New Zealand will be a positive place in which to age when people can say they live
in a society that values them, acknowledges their contributions and encourages their
participation.2
The Strategy developed a National Framework for Positive Ageing, with ten Positive
Ageing priority goals aimed at improving older peoples quality of life:
- Secure and adequate income for older people
- Equitable, timely, affordable and accessible health services for older people
- Affordable and appropriate housing options for older people
- Affordable and accessible transport options for older people
- Older people feel safe and secure and can age in place
- A range of culturally appropriate services allows choices for older people
- Older people living in rural communities are not disadvantaged when accessing
services
- People of all ages have positive attitudes to ageing and older people
- Elimination of ageism and promotion of flexible working options
- Increasing opportunities for personal growth and community participation
2 The New Zealand Positive Ageing Strategy, MSD, 2001 p13

Local Government
Since 2001, initially in response to the lead taken by the Office of Senior Citizens and then
because of changes to Councils role through the Local Government Act (2002), local
authorities throughout the country have been redefining their responsibilities with regard
to community and sector group needs, including those of older people.
The Local Government Act (2002) gave councils a generalised power relating to the
performance of their role, which is:
- to promote the social, economic, environmental and cultural well-being of their
communities
- to make democratic decisions by and on behalf of those communities, based on
identified community priorities
- to make sustainable decisions (i.e. that will not have any negative effects on future
generations)
The Act also outlined governance and consultation principles, including the importance of
open and transparent governance structures, access to information, the ability and
opportunity to present views in a format appropriate to the needs of the people presenting
the views, the need for councils to give due consideration to views presented, and for
processes to be in place for consulting with Maori.
The Act is based on the premise that local government exists for the benefit of members
of communities, who elect councils, provide the funding and enjoy the benefits of the
services that councils provide.
The emphasis has moved away from local authorities as autonomous and discrete
deliverers of services, to local authorities as responsive, collaborative facilitators of
community outcomes.
The Act gives scope for different communities to identify their own priorities, and to
develop and pursue different visions of their futures, rather than the one size fits all
approach implicit in the traditional design of local government law.
Over the last few years, this has led many local authorities to developing Positive Ageing
Strategies that:
- acknowledge older people as an important and growing sector within local communities
- position councils to respond to the current and future community needs of older people
- take account of older people in relation to councils own work programmes
Comments from the older persons strategies of other local authorities reflect councils
acknowledgement of older people as:
important and valued members of the community (and) ... active participants in
improving their quality of life
New Plymouth City Council (2004)
healthier, more independent and active than previous generations
Tasman District and Nelson City Councils (2004)
encompass(ing) a diverse range of experience and cultural backgrounds the
special role older people play in different cultural settings is acknowledged
Dunedin City Council (2004)
valued, respected and included
South Taranaki District Council (2004)

Whangarei District Council
The Councils mission is: creating the ultimate living environment
Its vision is:
to be a vibrant, attractive and thriving district by delivering sustainable lifestyles
based around our unique environment; the envy of New Zealand and recognised
world-wide.
The Whangarei District Council Long Term Council Community Plan (LTCCP) outlines what
people in the District have identified as their priorities for the Council, and Councils plans
to achieve those priorities.
The LTCCP process identified five community outcomes:
- a community which enjoys and treasures its natural and cultural values
- a district that is safe and crime free
- a district with growing business and employment opportunities
- a community that is healthy and educated
- a district with lots of community facilities and programmes for all ages
As the territorial local authority, Council has a role to play through its strategic and annual
planning processes:
- facilitating solutions to local needs
- advocating on behalf of the local community to central government, other local
authorities and other agencies
- developing local resources
- managing local infrastructure including both physical and community infrastructure
- environmental management
- planning for the future needs of the local district3
As well as the District Plan, Whangarei District Council has developed a range of plans and
strategies that relate to specific areas of responsibility, including its:
- Open Space Strategy - management of parks and recreation
- Waste Management Plan
- Coastal Management Plan
- Urban Growth Strategy, and
- Whangarei District Economic Development Plan
Council is also cognisant of its responsibilities for community sectors, with initiatives
developed from a Youth Forum in 2003 being an example of Councils role towards the development of general social wellbeing in the District. The development of the Councils
Positive Ageing Strategy fits clearly within its mandate of care for its citizens.
Councils participation in the New Zealand Positive Ageing Strategy has the following
advantages, that it:
- reflects the Whangarei District Councils responsibility to work to improve the quality of
life of older people
- provides a mechanism through which the New Zealand Positive Ageing Strategy can
become a reality for the local community within the Whangarei District
- strategically aligns and communicates local initiatives which reflect best practice to
guide future decision-making and action by Council
- takes into account current and projected future needs of older people in the district
and other relevant Council strategies, and
- provides a framework for checking progress, revising and making changes, and for
keeping a focus on action and outcomes
3 WDC Local Governance Statement p4
Overview of the background of Councils Positive Ageing Strategy

Whangarei District a brief profile
Demographic overview
The Whangarei District covers the lower eastern section of Northland. It extends from
Bland Bay in the north to Langs Beach in the south and westwards toward Dargaville.
Whangarei Districts 2001 population was 68,0914, a 2% increase in the five years from
19965. There were slightly more women (34,965) than men (33,126), and 22% of the
total districts population was of Maori descent (15,369).
The most recent available statistics (2003) show the Districts population as being 71,400,
with current projected growth to 75,900 by 2021. This appears to be a conservative
estimate, however, with indications pointing to a regional growth spurt.
While the Far North District is picked to experience the largest population increase in the
region, mid-life and older people will continue to migrate to the Whangarei District for
business, recreation, lifestyle and retirement purposes. The mild climate, strengthening
economy, housing and land prices that are still lower than national average, increasing
ease of access to Auckland, proximity to the coast and beaches and a growing range of
sporting and cultural activities will continue to be pull factors for this population sector.
Whangarei City was an established Maori community prior to European settlement around
1839 and its first local government records date from 1860. The city is the main
commercial and service centre in Northland. The government agency sector delivers a
diverse range of services from this centre to the rest of the region, and the local forestry,
farming, marine and engineering industries in particular are strong contributors to the
regional and national economies.
The deep water port and oil refinery at Marsden Point, and the cement works at Portland
are all examples of local industry that have helped to underpin Whangareis more recent
growth after some years of suffering from economic downturn.
For example, unemployment in the Whangarei District is now the lowest in 17 years,
having dropped by 24% over the 2003-04 period. There were only 1366 people in receipt
of unemployment benefit in August 2005.
While almost two thirds of the districts population live in the urban area itself (46,047
people, 27.7% of whom are Maori)6, there is a growing trend towards lifestyle blocks and
rural living on the outskirts of the city, particularly towards the districts east coast, and on
the fertile ex-farmland to the west of the city.7
4 Census 2001, Statistics New Zealand
5 Census 1996, Statistics New Zealand
6 Regional Profile 2001 Statistics New Zealand, p27
7 Whangarei District Council Strategic Plan 2002-2017, p7

Older People in Whangarei a Profile
The most recent census data shows that in 2001 Whangarei had a slightly higher
proportion of people over 65 years of age (9,567 people, or 14% of the Districts total
population), compared to the national figure of 12.1% of the total population. The
significantly higher number of women compared to the men within this group of people of
65 plus years reflects the lower life expectancy rates of men.
In 2001, 9,147 people aged over 65 years and living in the Whangarei District received
National Superannuation or Veterans payments, and 1,668 received other superannuation
income.
The most recent figures available (June 2005) show that there are 11,333 people receiving
National Superannuation, Veterans or Transitional Retirement Benefits.8
Reflecting the trend in the overall population, older Whangarei people (especially people
85 years and older) are likely to be highly urbanised, especially concentrated in the central
city suburbs Regent, Mairtown, Kensington, and the Avenues area. This reflects the fact
that many old, older people need to be near medical services and/or live in residential care
that is primarily located in the urban centre.
The 2001 Census showed that 70% of all Whangarei people over 65 years owned their
own homes, slightly less than the national figure (76%).
The 2001 national median personal income of all people aged 65 years and over was
$13,100, compared with $21,200 for the 15 64 age group, and $11,700 for older Maori.
The median personal income across all age groups in Whangarei was $16,400.
Generally, however, the profile of Whangareis older people reflects the national profile of
older New Zealanders:
- Maori have a lower life expectancy than non Maori 68.6 years for Maori men and
69.8 years for Maori women, compared to a life expectancy for the total population of
84.9 years for women and 81.5 years for men9
- The majority of over 65 year olds (75.8% in 1996) live in a family situation or in
smaller accommodation, close to facilities or institutional care
- 70% of older men and 40% of older women were living with a spouse or partner (1996
Census)
- More than half of all people over 65 years of age have a disability - rising to two thirds
in the over 75 years age group
- 45% of older people received support in kind from extended family over the previous
12 months, and this support increases with age
- Women (55%) are more likely than men (44%) to have daily contact with family and
friends
8 Paid to unemployed people between 55 and 65 years
9 Older New Zealanders 65 and Beyond, Statistics New Zealand, 2004, Chapter 4

Future population trends
Whangarei Districts future population profile is also likely to reflect many of the national
population trends, which include a predicted increase in the proportion of people aged
over 65 years from 12% currently to 25% by 2050, and an associated decline in the
proportion of people aged 15 to 64 years from 65% currently to 59% in 2050.
- Whangareis older residents will make up an increasing proportion of the districts
population. In 2050 the number of people over 65 years will make up 25% of the total
population, compared to 14% currently. It is estimated that the population of people
aged 65 years and over will comprise some 15,500 people, 1,400 of whom will be
Maori.
- The median age of the Whangarei population will rise. In 2001, the median age was
36.7 years.10 By 2015 it is expected to be 38 years. The Maori median age is expected
to be 25.7 years, while the median age for the Pakeha / European population will be
about 47.5 years.
- There will be a consequent increase in dependency ratios; that is, the number of older
and younger people in the non-working (i.e. not employed) age groups will increase in
relation to the number of people in the working population11.
- There are currently 18 people aged 65 and over for every 100 people aged between 15
and 64 years. This ratio is expected to rise to 38 per 100 by 2031.12
In 2051 the population share of those aged over 65 years will more than double, while
the youngest share will contract by nearly one third.13
- In a parallel development, there will be an economy where many older people will both
need, and want, to continue to work.14
In 2001, 11.5% of all people aged over 65 years old were in the work force (30% of
males and 15% of women aged 65 years or more). 53% of these people worked part
time, with farming accounting for about a quarter of this employment.
- Women, Maori and rural older people tend to spend more time in informal unpaid work
outside the home than their male, non-Maori, urban counterparts.15
10 Whangarei District Council Strategic Plan 2002-2017 p8
11 A dependency ratio compares the working age population with the size of the non working age population older and younger age
groups.
12 Positive Ageing in New Zealand. Diversity, participation and change. Status Report 2001 Ministry of Social Development
13 Population Ageing. The Future of Work Changing Workforce. Department Of Labour Future of Work Project 2005
14 DOL Labour Market Report June 2005
15 Older New Zealanders 65 and beyond 2004 Statistics NZ

Emerging themes and issues
While most older people will continue to live in their own homes with a partner, there will
be an increasing proportion of older people who do not own their own homes and who will
live alone within both the urban area and the rural hinterland. These people will need
support to maintain their independence and social connectedness.
There will be more single older women than single older men. These people will, because
of higher life expectancy rates, live longer as a single person, and may need increased
support, for example in the areas of housing and transport, to mitigate their historically
lower wages and earlier labour force participation patterns.
Increased life expectancies will see the proportion of Maori aged over 65 years slowly but
gradually increase. This will require Council to strengthen and illustrate its commitment to
dialogue and connectedness with Maori, and underlines the need to consider a wider
range of culturally appropriate housing options, community, home care and residential
services, programmes and activities.
Increasing numbers of older people who do not own their own homes may be unable to
meet private sector rental costs and may turn to both central and local government to
provide affordable and appropriate housing. The over 85 year olds, who generally have
different social and physical needs to the under 85 year age group and higher rates of
degenerative conditions, will require specialist housing, health care, transport and home
care services.
Infrastructural development to meet the need for housing and associated services for
older people will require Council to engage in significant forward planning and additional
community investment, with support from central government.
Council can also take a leadership role in creating a diverse workforce and modelling an
economy where knowledge and experience are valued. Having the Council modelling
elder-friendly workplaces and employment practices to Whangarei businesses will also
minimise the risk of an increase in the incidence of ageism and casualisation of the older
work force.
The older people of the future - baby boomers who are now becoming mid-lifers (40-54
year olds) - will have priorities that will differ from those of todays older people.
The expectations and needs of this group have matured in a society characterised by
increasing choice, immediacy and mobility. They are better educated than their current
counterparts and want to work and play beyond the traditional retirement age. While
they expect to have options and choices of age-appropriate services, they will also want
and expect to retain their mobility and independence.
This group will look to reconceptualise what being old means, and their sheer numbers
will give them the power and influence to do that.
All of these factors will require the Whangarei District Councils ongoing consideration in
terms of the future development needs related to the growing sector of older people within its community, in terms of housing, transport, employment, education and social
services, health and wellness, safety, home and residential care.
The starting point for this is the guide provided by the New Zealand Positive Ageing
Strategy:
The objective of strategies for older people world wide is to plan for an improved
standard of living as the population ages and to support people, as they grow older,
in leading productive lives in the economy and society.16
16 The New Zealand Positive Ageing Strategy, MSD, Section 2: Towards a Society for All Ages. p 11
Whangarei District Council Positive Ageing Strategy
Councils Positive Ageing Strategy has been developed through:
- Taking the five Community Outcomes outlined in the Councils Long Term Council
Community Plan as the overarching framework
- enjoyment of natural and cultural values; safety; employment and business;
health and education; community facilities and programmes.
- Aligning the ten principles of the New Zealand Positive Ageing Strategy with the
Community Outcomes / Councils Long Term Council Community Plan
- income; housing; transport; safety; ageing in place; cultural choices; equity for
rural communities; attitudinal change; employment and participation.
- Developing ten objectives on which to base Ageing in our Place, Councils Positive
Ageing Strategy
- These have been developed in a way that integrates the above two key bodies of
work.
The consultation process has then involved
- Identifying specific, action-based recommendations that relate to Councils internal
practices, business operations and external operations
- these recommendations give practical meaning to each of the ten objectives
Finally,
- The recommendations of Whangareis District Councils Positive Ageing Strategy will be
incorporated in Councils strategic planning.

The Strategy
The Strategy has been developed in a way that is aligned with these key documents and
processes to demonstrate that issues for older people are both interrelated and relatedto those of the entire community.
They are also the responsibility of a range of agencies. Councils main role, in aiming to
achieve the objectives of its Positive Ageing Strategy, is therefore to facilitate coordinated,
cross-sector and cross-agency actions that address the issues identified as
priorities for older people.
The concept of Positive Ageing embraces a number of factors, including health,
financial security, independence, self fulfilment, community attitudes, personal
safety and security and the physical environment.
The underpinning premise is that the years of older age should be both viewed
and experienced positively. The focus is therefore not only on the experience of older individuals, but also on younger generations attitudes, expectations and
actions regarding ageing and older people. 17

Whangarei District Council Community Outcomes Alignment to New Zealand Positive
Ageing Strategy Principles
| Whangarei District Council
Community Outcomes |
New Zealand Positive Ageing Strategy
Principles |
| A community which enjoys and
treasures its natural and cultural
values |
A range of culturally appropriate services
allows choices for older people
People of all ages have positive attitudes to
ageing and older people |
| A district that is safe and crime free |
Older people feel safe and secure and can
age in place
Affordable and accessible transport options for
older people |
| A district with growing business and
employment opportunities |
Secure and adequate income for older people
Elimination of ageism and promotion of
flexible working options |
| A community that is healthy and
educated |
Equitable, timely, affordable and accessible
health services for older people
Affordable and appropriate housing options for
older people |
| A district with lots of community
facilities and programmes for all ages |
Older people living in rural communities are
not disadvantaged when accessing services
Increasing opportunities for personal growth
and community participation |
17 The New Zealand Positive Ageing Strategy, MSD, Section 2: Towards a Society for All Ages. p 11

Objectives
| Objective 1: |
The cultural diversity of older people living in the Whangarei District
is acknowledged and celebrated |
| Objective 2: |
The knowledge, skills and experience of older people living in the
Whangarei District are taken into account, valued and utilised |
| Objective 3: |
Safety initiatives are developed that meet the needs and match the
concerns of older people living in the Whangarei District |
| Objective 4: |
Older people living in the Whangarei District can travel safely and
easily to their chosen destinations within the district |
| Objective 5: |
Older people living in the Whangarei District have a range of options
to ensure their income meets their immediate and changing needs |
| Objective 6: |
Older people find the Whangarei District a great place to work |
| Objective 7: |
Older people living in the Whangarei District have the information
and support needed to ensure a healthy lifestyle |
| Objective 8: |
Older people living in the Whangarei District have access to healthy
housing options |
| Objective 9: |
Older people living in the Whangarei District have access to
community meeting places that cater for their needs |
| Objective 10: |
Older people living in the Whangarei District are encouraged to
continue learning for life |

Whangarei District Council Positive Ageing Strategy
Introduction
Comment
As with all sectors of our community, a main concern for older people is that their views
are recognised. Long before any specific actions are considered, people need to feel that
their positions and ideas are acknowledged, and that there are processes in place that
ensure that they can participate and be involved in decisions that impact on them.
Councils often develop partnership relationships in order to facilitate special interest or
community requirements that require more specialist expertise than Councils may have
themselves.
The Whangarei District Council already supports a number of community fora, the best
known being the Whangarei Council of Social Services Community Networkers, and the
Mayors Forum.
The objective of these fora is to facilitate an interagency (central and local government
and community) focus on local issues and needs, and to plan, co-ordinate and undertake
activities to meet these needs
Council is establishing a formal partnership with the Districts disability sector through the
development of a reference group (DSRG). Representatives of the Council and
representatives of the disability sector will meet on a regular basis to facilitate the
resolution of issues faced by people with disabilities throughout the District.
The Councils terms of reference for the Disability Sector Reference Group provide a model
or parallel on which to develop such a group representing the interests perspectives and
expertise of older people:
Other territorial authorities have developed similar structures specific to issues and sector
groups such as older people. New Plymouth City Council, for example, established a
Positive Ageing Group in 2001, made up of representatives of organisations with a
connection to older people.
Its Positive Ageing Group (PAG) is led by sector representatives and has developed into a
Trust, which networks with key stakeholders on behalf of older people, identifies local
issues affecting older people, and develops and monitors strategies to meet their needs.
The Council has designated a staff member from the Community Development Team to
work with the PAG, and allocated some resources to the Group to assist it in its role.
This type of Group could provide a conduit for the views and priorities of older people in
Whangarei, and an opportunity for Council to partner with the sector to ensure that
effective liaison, support and development is provided in the District.
Action
A Positive Ageing Advisory Group would help Council to turn its Positive Ageing Strategy
into action. Regular fora /community meetings would enable interested individuals and
organisations to have some input regarding their ideas, concerns and issues and keep the
Group in touch with the wider community.
The main role of the Group would be to oversee the implementation of the Strategys
recommendations and to develop a focussed work programme on issues arising from
activities outlined in the Strategy.
The structure and membership of a Positive Ageing Advisory Group will need further
consideration, as will the need to ensure accountability back to older people, and group
members need to provide diversity in terms of knowledge and expertise. The following
recommendations are based on ideas raised through the public consultation process:
Recommendations
- The Group be empowered to develop timeframes and priorities for action for
Whangarei District Councils Positive Ageing Strategy
- Membership to include the current Positive Ageing Strategy Reference Group but be
broadened to include wider representation of older peoples interests
- Nominations to be called for publicly
- Membership to be based on individuals skills and knowledge of issues concerning older
people now and in the future
- Council to take into account the need for the Group to also include representatives of
appropriate government agencies, community organisations, Maori (e.g. Te Taumata o
Kaumatua, Kuia), young people and the business sector
- Council to ensure that the needs and interests of older people living outside the city
boundaries are taken into account
- Council to appoint a Councillor and/or a Community Development Division worker to
represent Council at meetings of the Group
- Council to provide the Group with administrative resources e.g. support services
- The Group to report quarterly to Councils Community Enterprises Committee through
the Community Development Team
- The Group be established with a view to having a ten year timeframe, with revolving
membership (e.g. a 2 year term for members) to ensure a community mandate is
established and consistent through its lifetime

Whangarei District Council Positive Ageing Strategy
Whangarei District Council LTCCP Community Outcome:
A community which enjoys and treasures its natural and cultural values
New Zealand Positive Ageing Strategy Principle:
A range of culturally appropriate services allows choices for older people
Objective 1
The cultural diversity of older people living in the Whangarei District is
acknowledged and celebrated
Comment
Whangareis overall population is predominantly European/Pakeha, and Maori. The
numbers of Asian, and Pacific peoples living within the District are relatively small - in
2001, they were 1,400 and 1,500 respectively, but these ethnic populations are expected
to grow, along with the proportion of older people within them.
The Maori proportion of the Districts population is also predicted to grow. In 2001, the
Districts Maori population was 17,300, with 700 people aged over 65 years (6% of the
Districts population of people aged 65 years or over). By 2016 the Districts total Maori
population is expected to be 21,400, with 1,400 people aged over 65 years. By 2051,
Maori representation is expected to have grown to 9% of the Districts population of
people aged 65 years and over.
The Pakeha/European population of older people in Whangarei is comprised of a rich
ethnic mix (e.g. English, Scots, Dalmation, Dutch), and the smaller communities of Pacific
and Asian older people similarly represent a range of ethnicities. Many of these people
continue to practice and celebrate their cultural values and have valuable, fascinating
stories to tell of their own histories and their involvement in the districts development.
Action
The Whangarei District Council is in the process of establishing more formalised
relationships with Maori throughout the District. In order to facilitate the development of
these relationships, the Council employs an Iwi Liaison Officer and is in the process of
establishing a sub-committee to make recommendations to council relevant to the
committees terms of reference.
The Terms of Reference which have been adopted for this committee are:
- the provision of opportunities for Maori to contribute to Councils decision making
process
- fostering the development of Maori capacity to contribute, and
- providing information to Maori for these purposes
Councils willingness to establish relationships with Maori in the District now means
ensuring that in practice the execution of its day to day work will be carried out in a
manner that is cognisant of the roles Maori play within the District, and reflective of Maori
cultural values relating to people, land and the environment.
This will include, for example, recognising the central role of older Maori within whanau
and the position and influence of kaumatua and kuia as senior members of their whanau,
hapu and iwi.
Actively engaging kaumatua and kuia representatives in the implementation of this
Strategy will assist with the development of District plans, policies and activities that
provide appropriate services to Maori. Kaumatua and kuia who are encouraged to
contribute can play a valuable educational role to inform, promote and encourage the
understanding and practice of Maori values within Council.
From this platform, Council can then move to supporting activities that acknowledge the
importance of the experiences and insights of older people from the diversity of cultures
within the Whangarei District. Whangareis older population needs opportunities to share,
display and maintain the meaning and history behind their cultural practices.
This will foster older peoples individual and collective wellbeing, nurture intergenerational
relationships and increase community understanding and respect for the full diversity of
Whangareis older people. It will also ensure that the stories from the past that influence
our present are treasured and preserved, rather than lost for ever.
Recommendations
That Council consider ways in which its internal practices can actively engage with and
include older people from a range of cultures, for example:
- Ensuring that its promotions, written communications and technology meets the needs
of kaumatua and kuia, and older people from other cultures
- Developing and promoting links to translation and interpreter services available in the
District
- Providing education for staff on Tikanga Maori and Maori values and practices
regarding land, sea, resources, taonga, people and the environment that draw on the
knowledge of kaumatua and kuia
- Ensuring that Council staff have the background/historical information they need to
provide a knowledgeable and seamless service to older people (e.g. enhancing links to
heritage information).
That Council consider ways in which its business operations can actively engage with and
learn from kaumatua and kuia from the Whangarei District, for example:
- Ensuring that information on Councils governance structure, legal requirements and
administrative practices meet the needs of kaumatua and kuia and older people from
other ethnic groups
- Working with Whangarei Museum and the Whangarei Library to enhance and promote
their collections through the involvement of kaumatua and kuia, and older people from
a range of cultures
- Recognising that older people are part of whanau and families, as well as individuals,
in the development of policies, plans and procedures
That Council consider ways in which its external operations can encourage and lend
support to other bodies to ensure that the cultural histories of older Whangarei District
residents are retained for future generations, for example:
- Supporting groups to promote cultural activities e.g. working with the Waipu Scottish
community to support older peoples participation in this communitys annual
celebration
- Continuing to work with Maori to establish and promote annual Matariki celebrations
- Supporting individuals and groups to record and publish oral histories, especially Maori
oral history, the story of Whangarei and its communities

Whangarei District Council Positive Ageing Strategy
Whangarei District Council LTCCP Community Outcome:
A community which enjoys and treasures its natural and cultural values
New Zealand Positive Ageing Strategy Principle:
People of all ages have positive attitudes to ageing and older people
Objective 2
The knowledge, skills and experience of older people living in the Whangarei
District are taken into account, valued and utilised
Comment
While older people are often very close to teenagers such as grandchildren and great
grandchildren, they can have a level of anxiety and fear about young people in general,
and particularly groups of young people. This is particularly true in public situations and in
some areas (e.g. the Mall), where older people can feel vulnerable and less secure.
Young peoples exuberance, fashion sense and behaviour can sometimes be perceived as
threatening by older people. Equally, young people may feel judged by older people and
can sometimes react by showing them an apparent lack of respect. The causes of this are
various, but may reflect factors such as an increasing breakdown in community cohesion
and the traditional intergenerational family structure, and consequent lack of contact on
both sides.
While the media continues to portray youth as the ideal and avoids positive imagery of
older people, this gap in tolerance and understanding is likely to continue.
It is likely that present-day mid-lifers attitudes to ageing will have a positive impact on
future community attitudes to ageing and on the breaking down of stereotypes.18
The traditional practice of intergenerational contact based on learning continues in Maori
communities. For example, the Otangarei Marae runs an unfunded marae - based
programme whereby younger people assist kaumatua and kuia to undertake their
voluntary work, allowing the elders to share information and learning about cultural
practices and involving young people in marae, hapu and iwi affairs.
Central government social policy has recently recognised this practice as beneficial to the
wider community. The Ministry of Social Development through its family assistance
programme has begun to fund the development and co-ordination of older SAGE
volunteers to offer mentoring to young families across a range of issues from parenting
and domestic to employment skills.
Action
Whangarei District Council has developed a set of youth policy goals, employed a
designated youth worker and plans to set up a Youth Reference Group subcommittee. Its
Youth Strategy developed in 2003 identified four areas to address:
- Health, wellbeing and safety
- Lifestyle and culture
- Education and future direction
- Entertainment and recreation
Councils youth worker indicates that Councils work with youth and other groups on these
four areas had resulted in a decrease in the numbers of reported incidents amongst young
people, and that problems in the central business district were caused by only a small
number of young people.
There are many opportunities for Council to lead contact between younger and older
people by example. Council can help to portray positive interaction between older people
and youth through the events it supports, as well as using positive images in Council
promotions and publications of older people going about their lives. Ensuring an effective
link between the Councils youth-related activities and the work of the Positive Ageing
Group will be important in this regard.
Ngati Hine Hauora Whanui was funded by the Ministry of Social Development in 2005 to deliver
the SAGE mentoring programme in Whangarei. This programme involves older people passing on
skills and knowledge and is aimed at increasing the contact between younger and older people.
Organisations utilising the knowledge and skills of older people for older people, such as Age
Concern, provide a range of services including:
- accredited visiting where volunteers visit socially isolated older people
- dedicated carer relief supporting family members caring for older people
- elder abuse and neglect prevention to help where older people are at risk of abuse
- advocacy - referral, information and support
Council needs to liaise with these groups to ensure that its own information services to older
people operate from an effective and up to date database.
Recommendations
That Council consider ways in which its internal practices can take account of the
particular needs of older people, for example:
- Regularly evaluating Councils standards of customer service to ensure that they meet
the needs of older people
- Providing a telecommunications systems that is welcoming and accessible for older
people (e.g. access to a live help-desk operator, direct access to key personnel or
advocates, effective call return service, and a system responsive to the needs of the
hearing impaired)
- Ensuring that its written documents are accessible to older people (e.g. large print,
plain English, mailed out upon request)
- Ensuring that customer service areas at its main office and service centres are
welcoming and accessible to older people (e.g. sufficient, appropriate and pleasant
seating and waiting areas, easily accessible toilets)
That Council consider ways in which its business operations can value and utilise the
knowledge, skills and experience of older people, for example:
- Liaising with local organisations to ensure that Council has an up-to-date and wideranging
database of information on Council and other services relevant to older people
- Giving particular emphasis in its Civic Honours awards to acknowledging voluntary
intergenerational work
- Exploring the possibility of scheduling a monthly customer service counter for older
people both within their communities (e.g. at Age Concern), and at its main office and
service centres
- Initiating Councillor clinics specifically targeted at older people, discussing issues of
concern to older people
That Council consider ways in which its external operations can encourage and lend
support to other bodies working in the area of positive ageing promotion, for example:
- Recognising older people as part of whanau and families, as well as individuals by
encouraging the development of intergenerational and whanau / whole-of-family
activities
- Supporting community organisations that are initiating mentoring programmes that
enable older people to share their skills with younger people
- Working with Age Concern and other sector and community groups to support and
promote annual activities, e.g. Family and Older Persons Day (1 October) and
International Volunteers Day (5 December)
18 Positive Ageing in New Zealand Diversity, Participation and Change Status Report 2001, Ministry of Social Development, p90

Whangarei District Council Positive Ageing Strategy
Whangarei District Council LTCCP Community Outcome:
A district that is safe and crime free
New Zealand Positive Ageing Strategy Principle:
Older people feel safe and secure and can age in place
Objective 3
Safety initiatives are developed that meet the needs and match the concerns of
older people living in the Whangarei District
Comment
Crime research indicates that older people have the highest fear but lowest risk of being a
victim of crime, while youth on the other hand have the lowest fear and highest risk.
Media reports that highlight instances of crime and victimisation may well impact more on
older people, who tend to watch TV news and have a higher newspaper readership than
younger people. The retirement/care industry reports that the fears, concerns and
perceptions older people have about their personal safety are major motivators for entry
to a retirement village.
Partly this reflects older peoples and in particular older womens general sense of
physical vulnerability that can generate high levels of concern about the possibility of
becoming a victim.
Though reports of incidents and levels and seriousness of crime within the central city
area have reduced, in part due to the liquor ban in the CBD at night, many older people
still perceive themselves to be at risk of crime19 and unsafe in their home urban areas.
Anecdotal reports from residents in inner city suburbs such as Regent and Kensington
(where older people predominate), indicate that they are suffering from the transference
of socialising from the central city in response to the liquor ban.
These reports reflect the perception that the level of public drunkenness, intimidation,
noise, assault, vandalism, theft, and general disorderly behaviour has increased over the
last two years since the ban. However Police figures show no evidence of an increase in
public drunkenness or associated behaviours in these areas. Also, crime and public
drunkenness in the CBD has reduced by up to 50%.
Perceptions about a lack of safety can however serve to exacerbate some older peoples
sense of insecurity, and present the risk that they unnecessarily curtail their own social
participation, particularly in the evenings and weekends.
Council could help to offset these fears and misinformation by promoting the Police
statistics on the outcome of the liquor ban and updating them on other current initiatives
designed to improve safety in the district.
Older people living in rural areas can be vulnerable to crime because of their physical
location. Many crimes, in particular theft and burglary (which can lead to associated
assault) are committed in rural areas by people from outside the community.
Rural Support programmes reduce the number and severity of crimes and increase the
ability of the Police to catch and charge offenders. Retired people are the most likely to
be active and committed to developing and maintaining Neighbourhood Support
programmes in rural - and urban areas, mainly because of their presence at home
during daylight hours and their strong local networks.
While older people are concerned with safety issues, major catastrophic events are outside
of the experience and concern of most of the population and a generalised it wont
happen to me attitude exists. Many people have little knowledge about Civil Defence and
emergency management.
The threat of a major catastrophic event requiring civil defence management is limited for
the Whangarei District, although forest fires, flooding and tsunami are potential threats.
Older people, especially those living on their own and in more isolated areas, are most at
risk from such events.
Older people, especially those in rural areas, are also more at risk from fire, being more
likely to live in older homes with old wiring, to use older models of appliances and to use
open fires for heating.
Older people suffer from an increased incident of accidents in the home, including
preventable falls and burns, which can lead to social exclusion and deteriorating health.
Other physical features related to safety and safe access to services can inhibit older
peoples quality of life and their ability to enjoy public activities, community and
recreational facilities, and even simple daily functions such as shopping. Such features
include:
- uneven and slippery paving tiles
- footpaths without ramps
- unsafe and inaccessible community facilities and walkways in recreational areas
- lack of street lighting
- unclear signage
- layout of parks
- concealed access ways
- unsafe, unhygienic and inaccessible public (toilet) conveniences
- public spaces that hinder access
- lack of parking close to amenities for older people and those with disabilities
- lack of appropriate seating, shelter and rest areas
Badly constructed and/or repaired footpaths, footpaths that lack pram or mobility scooter
crossings or are in disrepair, and paving in shopping centres which is badly fitted or
slippery when wet, pose real threats for older people who are physically unconfident or
have mobility difficulties.
In rural Whangarei a lack of, or unsafe, footpaths increases the danger to walkers as well
as cyclists competing with road traffic. Footpaths are essential, especially those linking
community facilities (e.g. between halls, schools and retail areas). Being able to walk to
these facilities encourages fitness and decreases the social isolation of older people.
Council needs to acknowledge older peoples concerns about the Districts footpaths as
this is one of their highest priorities in terms of safety and participation in community life.
Taking practical action on work of this type demonstrates Councils commitment to
integrating safety audit recommendations and action on safety issues for older people into
its core activities.
19 WDC Inner City Safety Audit (2000)
Action
Council has a strong commitment to community safety. A Community Development
Advisor position focused on safety was integrated into Council in March 2004. This
position gives Council the potential to increase its level of support to older people by
promoting, supporting and extending Neighbourhood Support activities throughout the
District.
The development of Neighbourhood Support committees could provide a catalyst for a
variety of localised safety-related initiatives, leading to quality neighbourhood community
development.
Council has responded to reports of boy racers travelling at speed through the city and
residential streets by constructing chicanes, humps, bumps and roundabouts in some
inner city suburbs to slow traffic. Council may undertake this type of work depending on
crash reduction studies and complaints received.
Council initiatives and support provided to youth activity groups and community initiatives
have acted to reduce the incidence of youth offending, especially in the inner city, and a
proposal to extend the central city liquor ban bylaw to allow it to operate at all times and
to include Riverside Drive is currently in the submission phase. Council will however still
need to consider how to resolve the perception of disruptive behaviour held by residents
in Whangareis inner suburbs.
Council has responded positively to support community safety initiatives, for example,
drawing up a service agreement with Maori Wardens who have been engaged to carry out
community patrols around the CBD during the day.
A Central City safety audit in 2000 reviewed the inner citys physical features, for example
lighting, concealed areas in parks and car parks. - from the perspective of reducing inner city crime. Council responded to the audits findings by adopting Crime Prevention
Through Environmental Design (CPTED) principles that will be used to increase safety in
the district over time through the addressing of specific design issues.
The audit recommended a range of solutions for Council to implement through existing
budgets, and a number of safety audit objectives have already been met. These include
improved lighting at the bus depot and John Street parking building, and improved
signage around the CBD. The audit was recently updated and a report is due to Council in
November 2005.
As a transitional arrangement Council could advise the public of areas that are potentially
unsafe (e.g. slippery tiles, unsafe open spaces) and their repair timeframes.
Council could also extend the scope of safety audits through district-wide safety audits.
Because of their past experiences (e.g. the 1930s depression years, war, and natural
disasters), todays older people are open to hearing safety messages and preparing for all
events. There is potential to enhance the audit process by actively engaging interested
sector groups, such as older people or their representative bodies, to ensure that audits
explicitly take account of the priorities of the growing number of older residents.
Council could work with other organisations (e.g. fire safety and regional civil defence
organisations) to establish regular reminders and interactive training about fire and civil
defence emergency procedures at fora where older people are present. This would help to
increase older peoples awareness, encourage preparedness, and enhance their ability to
act appropriately in a civil defence emergency or fire situation.
Council could also partner with the Fire Service and Housing New Zealand Corporation to
raise the awareness of the Kotahitanga fire safety programme in rural communities, and to
extend the programme to older people in urban areas.
ACC provides a falls prevention programme in partnership with Sport Northland. The
programme, which builds strength and agility through exercises derived from modified tai
chi, has been widely acknowledged as valuable with regard to injury prevention, treatment
and rehabilitation.
This programme could be extended to include some of the elements of self defence, in
particular assertiveness training, which may assist some older participants to develop a
greater sense of personal safety through knowledge and increased confidence.
The focus and reach of the programme could also be extended to older people in rural
communities. Council could consider encouraging it to be based in Council-owned
community facilities or on marae, and help to promote the programme.
Council could also initiate explicit partnerships with Government agencies and other health
and safety sector organisations. Inter-agency work on general health and safety issues
affecting older people would both be an efficient use of resources for the organisations,
and would assist older people to age in place.
Recommendations
That Council consider ways in which its internal practices can support the development of
safety initiatives that meet the needs and match the concerns of older Whangarei people,
for example:
- Increasing the focus on crime prevention, injury prevention, emergency preparedness
and safety in the home in the annual district wide WDC survey
- Ensuring that all Council owned facilities meet older peoples requirements for safety
and safe access to services
- Utilising Neighbourhood Support committees as a neighbourhood development
strategy, including providing Neighbourhood Support information to all new
homeowners in the District
That Council consider ways in which its business operations can support the development
of safety initiatives that meet the needs and match the concerns of older Whangarei
people, for example:
- Conducting community-based safety audits through consultation in order to build a
District-wide audit
- Implementing a footpath programme for construction and repairs with well publicised
schedules and timeframes
- Developing a communications strategy targeting key sectors e.g. older people that
informs them of the outcomes of safety audits and surveys, the liquor ban and other
safety initiatives, including providing information about temporarily hazardous areas
and alternative routes
- Improving the number of accessible, safe, public rest rooms in the District
That Council consider ways in which its external practices can support the development of
safety initiatives that meet the needs and match the concerns of older Whangarei people,
for example:
- Advocating for more community-based police
- Requesting a review of emergency response services, in particular the 111 system and
the practice of holding the phone line during a 111 call
- In conjunction with the Fire Service and HNZC, promoting the smoke alarm project in
rural areas and extending it to older people in urban Whangarei
- Identifying sponsorship possibilities for other initiatives aimed at home safety for older
people (e.g. free or subsidised security locks on doors and windows)
- Working with the relevant government agencies to extend injury prevention and health
and fitness programmes into rural areas through the use of Council-owned facilities,
marae and other community facilities.

Whangarei District Council Positive Ageing Strategy
Whangarei District Council LTCCP Community Outcome:
A District that is safe and crime free
New Zealand Positive Ageing Strategy Principle:
Affordable and accessible transport options for older people
Objective 4
Older people living in the Whangarei District can travel safely and easily to
their chosen destinations within the district
Comment
Transport is a major issue for older people wishing to remain independent. The Office of
Senior Citizens report Coping Without a Car (November 2004) outlined how lack of access
to convenient transport can negatively affect older peoples quality of life, limits family and
social participation, and increases the risk of dependency, depression and other
progressive illnesses related to social isolation, including physical deterioration, nutritional
and other issues.
The report indicated that a lack of private transport has a greater effect on older people in
rural communities, who have less access to other transport options. Essentially, not
having access to transport makes it even more difficult for older people to age in place.
While having and keeping a car is a drain on older peoples resources, it is often a
necessity, enabling family and social contact, work, shopping and keeping appointments.
Ability to retain their use of a car is one of older peoples key priorities, one that helps to
ensure a level of independence and, especially for men, self-esteem.
Driving can be anxiety inducing for older people. Road works, unexpected route changes,
peak traffic, unclear signage in urban areas, or restricted vision and lack of confidence
with night driving are all issues for older drivers.
Being able to find car parking which minimises the walking distance to shops and facilities
is important. Car parking at the hospital is also an issue for older people, especially when
they are ill. While a shuttle is provided to transport people to and from the car park it
operates only during office hours. The car park at the hospital is often full, and while the
hospital provides some car parks close to its main entrance for emergency use, these are
limited in number.
Land Transport New Zealands Safe with Age driving courses, supported by Age Concern
and run through their Centre in Whangarei, have been of immense value to many older
drivers, increasing their driving confidence (including the resitting of driving tests), and
improving community road safety.
An increasing number of the Districts older people live in rural or coastal settlements, or
on retirement life-style blocks. This means that the Council can expect to have a growing
rural and coastal transport-disadvantaged population in the future, and that a greater
investment in transport services will be required to support these people to be able to age
in place.
The Northland Regional Council (NRC) and Whangarei District Council are jointly involved
in the provision of public transport services. The NRC is responsible for developing and
implementing the Regional Transport Plan and managing the Whangarei bus service
contract. The District Council manages the associated assets, such as the bus terminal
and bus shelters.
There are currently two accessible buses (i.e. wheelchair friendly and lowered entry).
However these are not exclusively timetabled for specific routes or times, so disabled and
older people cannot rely on access to them.
The Northland Regional Council also administers the Total Mobility service through funding
provided by Land Transport New Zealand and District Council. NRC works in partnership
with a group of age and disability related organisations that provide eligibility assessment
services for this service.
Total Mobility provides a 50% taxi fare discount to disabled people over 14 years of age
living in urban areas. While eligibility is determined by disability rather than age, a
significant proportion of those who use the service in Whangarei are older people. Of the
922 people currently receiving assistance, 700 have been assessed as eligible by age
related organisations.20
The rapidly expanding use of mobility scooters is one of the major urban transport issues
of the future. As mid-lifers age and the market for easy-use 1 or 2 person non-car
transport becomes more popular and competitive, there is a strong likelihood of a large
number of different styles and models of mobility scooters competing with small vehicles
and pedestrians for road and footpath space.
This trend raises significant medium-long term transport and traffic and street planning
issues for Councils, including managing competing needs of pedestrian, motorised
travellers and car users throughout the District, but particularly in the central urban area.
In the short term, mobility scooters raise the risk of potential danger to footpath users,
particularly older pedestrians.
Walking and cycling are activities which support a range of positive health outcomes,
including the slowing of degenerative disease (e.g. diabetes and heart disease). Walking
is already an important leisure pursuit of both midlife and older people, and cycling is
growing in popularity amongst mid-lifers.
The provision of cycle tracks in urban areas encourages cycling as a recreational activity,
is a healthy and inexpensive option to increase personal fitness and mobility, and allows
people to adopt an alternative means of transport. The objective of providing/developing
cycle tracks is also identified in the Youth Strategy. Many older and midlife people as well
as young people could be expected to respond positively to being able to use bike travel in
and around the urban areas if they felt assured of a reasonable level of safety.
20 Northland Regional Council Total Mobility
Action
Council currently provides parking discounts for people over 70 years old, and one
disabled car park per approximately 50 metered car park spaces. People with disabilities
are able to park in metered spaces at half price if they display their disability card on their
dashboards.
Improvements to city bus services (route frequency, coverage and vehicle accessibility)
are planned when the current Whangarei bus service contract is reviewed in 2006.
Council has also indicated that it plans to work with the NRC and future Whangarei bus
service contractors to increase the number of accessible buses in the area.
Future bus services need to be developed in a planned way so that they
- enhance the current provision,
- remain affordable
- are accessible and take account of the needs of their users e.g. elder friendly routes
and timetabling
- extend services to rural communities
These elements could be included as tender and contract specifications.
Other creative ideas could enhance Whangareis bus service for older people in the future.
One example is a Christchurch partnership, which led to the provision of bus services that
can be hailed at any point on the route. The driver helps passengers with getting on and
off the bus and also with their bags.21
Other ideas include the use of smaller vans for rural passengers, the development of a
round town shuttle service which takes in the Okara Shopping Centre, and the provision
of one-off bus or van services to ensure that older peoples desire to attend specific
evening shows, festivals and Council sponsored activities, such as Christmas in the Park
and the Christmas concert, is not thwarted by lack of accessible transport options.
Council could consider supporting recreational activities for older people by underwriting
or subsidising transport services such as bus-trips to shows in Auckland, or a elderfocused
weekend Beach Bus. Baby boomers - the older people of the future - have also
expressed a desire to have access to a safe evening and night-time shuttle - bus service.
In the future, as the working population ages, Council may need to consider creating
secure suburban car parks so people can park and ride to work.
The high demand from older people for Total Mobility means the Service risks running out
of funding before the end of the financial year. In the short term, there may be a need to
urgently reconsider the subsidy level and implement a part-funding strategy, rather than
have the service disappear altogether for some months.
In the longer term, the Districts growing elderly population means there is a need to
thoroughly review the implementation of the Total Mobility service, including the level of
funding, and the spread of the service, in terms of considering the needs of the Districts
increasing numbers of elderly living in the urban hinterland (e.g. coastal areas, semi-rural
areas) who are currently ineligible for the service. A review would allow people to make
submissions and suggest alternative, supplementary or additional approaches to the
current scope of the Total Mobility operations.
Council is currently conducting a review of bus shelters with the aim of increasing their
numbers, replacing lighting and information boards and phasing out tin and concrete
shelters. The glass shelters planned as replacements will assist patron visibility and
safety, enhancing the attractiveness of bus transport as an option.
The provision of cycle tracks alongside, or in addition to, the walking tracks around the
city could also encourage older people to engage in safe and healthy recreational activity.
Mid life people have also voiced a desire for Council to consider the future impact of
scooters becoming a major form of transport. For example, a footpath could be
developed from Onerahi into town, similar to New Plymouth District Councils mobility
scooter- friendly 6 km walkway that connects the suburb of Port Taranaki with the city.
Currently Council provides one wheelchair, located at Forum North, for public use. Some
larger retail outlets provide wheelchairs or similar for their customers, and wheelchairs can
be hired from the Hospital.
Council could do well to consider increasing the number and location of Council-owned
wheelchairs, as well as becoming more future focused about the mobility requirements of
citizens. Wellington City Council, for example, has recently developed a free Councilowned
mobility scooter service. Scooters can be hired for use around the CBD and
waterfront tourist areas for up to four hours, and are available to residents and visitors
alike.
In order to achieve the provision of elder friendly, affordable, accessible services, the
Council could look to develop collaborative partnerships with government agencies and
others (e.g. Ministry of Education, business and other community agencies) in order to
investigate and implement joint strategies that increase the range of transport options for
older people.
21 Cited in: Knowles, S. (2004) Puff Power. Preliminary Research into Active Transport in Taranaki. Taranaki Health Promotion Unit.
Taranaki District Health Board.
Recommendations
That Council consider ways in which its internal practices can meet the needs of older
people living in the Whangarei District to travel safely and easily to their chosen
destinations within the district, for example:
- Providing parking permits for Whangarei residents from the age of 65 years
- Directing parking wardens to be more proactive in monitoring the appropriate use of
disabled car park spaces
- Exploring the possibility of providing the free hire of wheelchairs and mobility scooters
around the central city, including the Town Basin and other shopping areas (e.g. Okara
Park)
- Developing draft guidelines for the safe use of mobility scooters in retail areas
That Council consider ways in which its business operations can support the needs of older
people living in the Whangarei District to travel safely and easily to their chosen
destinations within the district, for example:
- undertaking a public transport needs assessment that includes consultation with older
people about future route and timetabling of Whangarei bus services
- Exploring the use of smaller buses and minivans in order to provide transport to rural
older people
- Investigating the provision of an inner city, round town shuttle
- Providing special-purpose public transport so that older people can participate in
Council sponsored events, shows and festivals
- Working with a range of private/public sector organisations to facilitate the provision of
buses for older people to enjoy special, night and weekend events and outings
That Council consider ways in which its external practices support the needs of older
people living in the Whangarei District to travel safely and easily to their chosen
destinations within the district, for example:
- Working with the Ministry of Education to explore the possibility of transport
partnerships in rural and isolated areas of the District
- Discussing with Northland Health the concerns of older people regarding Whangarei
Base Hospital parking facilities
- Liaising with Northland Regional Council to ensure the viability of Total Mobility service,
with particular reference to both current demand and future access for older people
living in the Districts coastal /rural hinterland
- Initiating joint District / Regional Council approaches to Government for adequate
funding subsidies, so that local government transport planning can explore innovative
proposals that take account of the needs of the ageing population

Whangarei District Council Positive Ageing Strategy
Whangarei District Council LTCCP Community Outcome:
A district with growing business and employment opportunities
New Zealand Positive Ageing Strategy Principle:
Secure and adequate income for older people
Objective 5
Older people living in the Whangarei District have a range of options to ensure
their income meets their immediate and changing needs
Comment
While not directly a local government responsibility, adequate and secure income in
retirement is the major priority for older people because it impacts on every other aspect
of their lives.
People over 65 years of age receive NZ Superannuation, a universal base benefit set at
65% of the average wage and linked to the Consumer Price Index22. Currently NZ
Superannuation is set at $619.46 net fortnightly for single and $470 net fortnightly for a
person who is married or in a de facto relationship.
Supplementary entitlements are also available from Work and Income New Zealand to
mitigate accommodation costs, high use health and disability costs and special needs.
These entitlements are eligibility (means) tested.
Work and Income provides a Super Centre in Central Whangarei, as well as operating a
weekly service at its office in Onerahi to meet the needs of older people in the area. Work
and Income staff, also visit rest homes to ensure people are aware of their entitlements
and to answer any questions.
With no compulsory retirement age and an ageing but healthier population with longer life
expectancy, it is predicted that the trend for people to continue in employment past the
age of 65 years will increase. Variables such as womens broken employment patterns,
skills shortages, rising dependency ratios and, the level of superannuation and private
retirement savings will also affect the extent to which people continue in work past the
age of 65 years.
One significant issue for superannuitants is secondary tax. All superannuitants who earn
income over their superannuation entitlement pay secondary tax either on their income
earned, or on their superannuation.
The current tax regime is complex; however the key issue is that it may reduce the
incentive for skilled older people to continue working or receiving business income. At the same time, higher workforce participation by older people is needed to offset skills
shortages and to maintain current levels of GDP, thus posing a Catch 22 for older people
and the national economy.
Some people with assets can maintain a higher standard of living through the early
establishment of family trusts, which both generate income and limit asset testing
eligibility barriers for the purposes of receiving Residential Care Subsidies. While the
Government has recently raised asset thresholds for this subsidy, the practice of
depositing assets in family trusts continues to be widespread, and the Government has
made no moves to close this loophole in its income tax policies.
The situations outlined above adversely affect the retirement of older people from lower
socio-economic groups, Maori and Pacific peoples and women. Because people in these
groups experience various structural disadvantages throughout their lives, they have less
opportunity to accumulate assets and retirement savings.
They therefore have no reason to set up family trusts in which to hide assets (like the
family home).
In addition, the secondary tax issue may mean there is little value in them supplementing
superannuation income by continuing to work after they turn 65years.
Rather than relying on government to review superannuation levels and taxation policies
relating to a superannuants secondary income, older people need to develop retirement
plans, including preparation for an adequate retirement income, based on a projection of
their lifestyle desires and likely future priorities.
Such plans can reduce the impact of major life changes in older age that often occur
without warning, and significantly affecting their finances, health, housing and lifestyle.
Council could help to promote income and retirement planning as part of its joint work
with Government and community agencies.
Another issue which could impact on the ability of older people to maintain an appropriate
income into older age is the number of baby boomers likely to be selling their family
homes over the same period of time (2016 to 2030), as they move to downsize and
capitalise assets.
If this situation eventuates, the ability of older people to realise the value of their assets or
take advantage of accumulated equity caused by the current housing price increases may
be undermined.
Income and financial resources also affect the ability of older people to remain in their
own homes, especially if access modifications are required because of disability.23 NDHB
currently has a two year waiting list for subsidised home modifications.
As people grow older, they are likely to want to be close to health services and community
facilities. They are also likely to require increasingly more support with housing related
services, such as routine maintenance and chores (e.g. changing light-bulbs, doing lawns, fixing locks, changing tap washers, cleaning guttering). This is particularly the case for
older women living on their own the current majority of whom grew up before the era of
girls can do anything.
Age Concerns minor repairs and maintenance service - which saw the organisation
develop a resource of retired people available to do odd jobs for a donation, as well as a
list of professional tradespeople available for home maintenance - has in the past been
delivered through a contract with the NDHB. Providing support for this very practical
initiative is an excellent example of how Council can indirectly assist older peoples income
to meet their immediate and changing needs.
The franchise business, Grey Skills, has also developed a Whangarei based maintenance
team of older tradespeople (40 plus) who specialise in delivering affordable and
professional home maintenance services to older people.
There is likely to be a burgeoning demand for this type of service in the future, and there
is potential for the current community-based services to be developed by older people (eg
ex-trades people) into other small specialist businesses that supplement their
superannuation income.
Some older people faced with trying to meet increasing rates demands particularly in
fast-developing coastal areas - can be either effectively forced out of their homes by
financial constraints, or to engage in what can be termed as risk-taking behaviour (e.g.
economising on food or essential services, such as heating).24 This is a particular issue for
older Maori, who are less likely to be proactive in seeking assistance.
Proactive Council support such as parking subsidies, rates, income and senior citizens
rebates25 is likely to therefore become increasingly important to publicise.
22 Office of the Minister for Senior Citizens 22.8.05
23 Accommodation options for Older People in New Zealand Center for Housing Research June 2004 pp22
24 Lyn Rostern, Northland District Health Board
25 Whangarei Maori Wardens
Action
Although adequate and secure income is not a direct Council issue, there are a number of
Council related activities that could be undertaken as part of its commitment to positive
ageing.
For example, being proactive about informing older people of rates rebates and other
forms of financial support, and working to improve older peoples take-up of entitlements
generally.
Council could reconsider its own rates remission policy that is based on financial hardship
and also will need to take account of changes to the governments rates rebate scheme.
This initiative, administered by the Department of Internal Affairs, provides low income
homeowners with up to $200.00 rebate on their rates, calculated on the amount of rates
paid and the persons number of dependents.
Take-up of this scheme has dropped from 102,244 households in 1977 to 3,529 in 2004,
but the Labour Government has budgeted to increase the rebate to $500.00 and proposes to raise the income threshold for applications from $7,400 to $20,000. This could
potentially extend the rebate to 300,000 ratepayers and will be brought in at 1 July 2006.26
Council could disseminate information about the rebate scheme by attaching a note to
peoples rates demands.
Council could consider mitigating the impact that uniform general (flat /fixed) charges on
rates, including water rates, have on older people living on a fixed income.
Limiting user pays charges and developing consent and inspection rebates or discounts for
older people building, renovating or modifying their own homes are other ways that
Council can help older Whangarei people to maintain a standard of income which supports
an acceptable standard of living.
Council could also, through its role as an advocate and a facilitator of strategic
partnerships, encourage central Government to reduce the tax on income that
superannuants earn, and ensure that the provision of essential services for older people
(e.g. housing, transport, residential care) is sustainable and affordable at the district level.
26 NZ Labour Party policy
Recommendations
That Council consider ways in which its internal practices can support older people living in
the Whangarei District to have a range of options to ensure their income meets their
immediate and changing needs, for example:
- Revisiting Councils Rates Remission Policy 10, particularly in relation to the
governments planned rates rebate scheme changes
- Identifying other Council policies that particularly impact on people solely dependent
on national superannuation
- Being proactive about providing information about Council rebates and other financial
support available to older people
That Council consider ways in which its business operations practices can support older
people living in the Whangarei District to have a range of options to ensure their income
meets their immediate and changing needs, for example:
- Supporting the continuation and development of Age Concerns community based
home maintenance service e.g. through subsidy funding and promotional material
- Lowering the cost of building permits and inspections for older people seeking to
modify their homes for their future needs
- Allowing the super card to be used to validate reduced entry prices to council
facilities, events and activities are e.g. pool, theatre, exhibitions
That Council consider ways in which its external practices can support older people living
in the Whangarei District to have a range of options to ensure their income meets their
immediate and changing needs, for example:
- Working with central Government, sector and community groups (including budget
services) to provide information about retirement and encourage people to develop
retirement and savings plans
- Supporting sector and community groups in any approach to Government regarding
reviewing the level of national superannuation
- Supporting sector and community groups in any approach to Government regarding
reviewing the impact of secondary tax on people receiving superannuation

Whangarei District Council Positive Ageing Strategy
Whangarei District Council LTCCP Community Outcome:
A district with growing business and employment opportunities
New Zealand Positive Ageing Strategy Principle:
Elimination of ageism and promotion of flexible working options
Objective 6
Older people find the Whangarei District a great place to work
Comment
Ageism is a bias against a person based on age often leading to stereotyping and
discrimination. Examples of ageism related to older people can be found in the media
(where people are stereotyped according to age), and in the workplace (where people are
considered too old for a job, and youth is favoured over skill or experience).
An increase in the sheer size of the ageing population, and the financial and political
power of baby boomers in particular is increasingly challenging the predominant view of
older people as a spent force.
A growing population of older Maori, Pacific and Asian peoples in New Zealand is also
assisting in breaking down negative views of the ageing process and being old. These
cultures are often more open than Pakeha society to holding older people in high esteem
and valuing their knowledge, skills and experience.
While professional men are still the group most vulnerable to ageism in employment,
particularly when they have lost a job or tried to re-enter the work force at their previous
level of status and remuneration,27 companies faced with a shrinking pool of unemployed
are looking to retain older people in order to maintain an acceptable skill base in their
workforce.
Employers are now being encouraged to take advantage of the knowledge and experience
of New Zealands older workers to help offset a serious national skills shortage predicted
to last for some time.
Strategies that enable older people to continue in employment - for instance introducing
flexibility into the workplace, offering retraining opportunities, phasing in retirement
transitions, job sharing and part-time work are all part of the contemporary debate around
workforce and skills issues. These are taking place within the broader context of
countering ageism, making workplaces more accessible, and increasingly, a discussion
about an acceptable work / life balance.
27 EEO Commission
Action
Whangarei District Council is an EEO employer and as such can model good employer
practices to local businesses by employing older people and valuing the skills and
experience of older workers within its organisation.
Good employer practices could include the development of family-friendly and older
person-friendly workplaces where people can be employed on a casual, part time and
flexitime basis. Council could ensure that equal employment policies are implemented
inclusively for its staff across all age groups, including recognition that Council staff in
general may also value flexitime because of their responsibilities to older family members.
The Council needs to identify the cohort of older people who want to continue to
participate in the labour market and engage them in Council policy and planning processes
related to services, transport and business development.
Economic development practices that utilise the skills of older people in such roles as
business mentors will assist the District and enable it to be promoted as one that values
the investment both financial and non-financial - of older people.
The Council could promote the employment of older people through, for example,
instituting a Council-sponsored award that recognises businesses that employ older people
or are elder friendly in their workplace practices.
Recommendations
That Council consider ways in which its internal practices ensure that older people find the
Whangarei District a great place to work, for example:
- Reviewing Councils EEO and family friendly policies to ensure that particular needs of
older Council staff and an ageing workforce are being acknowledged
That Council consider ways in which its business operations ensure that older people find
the Whangarei District a great place to work, for example:
- Taking into account employment trends amongst older people (e.g. flexible hours, part
time work) when reviewing other policies e.g. transport, parking facilities, safety, urban
design and planning principles
That Council consider ways in which its external practices ensure that older people find
the Whangarei District a great place to work, for example:
- Formally and publicly acknowledging Whangarei businesses that engage in elderfriendly
workplace practices
- Supporting industry groupings to meet the skill needs of older people e.g. recognition
of prior experience, retraining, fast-track options, cross-skilling
- Incorporating information into its promotional materials that highlights the Councils
interest in welcoming older people as valued contributors to the Districts business and
economic development

Whangarei District Council Positive Ageing Strategy
Whangarei District Council LTCCP Community Outcome:
A community that is healthy and educated
New Zealand Positive Ageing Strategy Principle:
Equitable, timely, affordable and accessible health services for older people
Objective 7
Older people living in the Whangarei District have the information and support
needed to ensure a healthy lifestyle
Comment
The likelihood and severity of disability increases with age, with around 36% of all those
aged over 75 years having a moderate disability and 18% having a severe disability
(Census 2001).
Disabilities range from sensory (vision and hearing), to psychiatric, cognitive and mobility
related.
While the issues for older Maori and non-Maori are similar, Maori are more likely to have
obesity related disabilities and chronic diseases such as diabetes.
The most common cause of death for both women and men over 65 years is heart
disease, with deaths from other disease (e.g. stroke, respiratory and cancers) increasing
with age. Men are more likely to die from heart, respiratory disease and cancers than
women, who are more likely to die from stroke than men.
Dementia predominantly affects those over 65 years and becomes more common with
advancing age. Currently about 70% of people with dementia are cared for in their own
homes.
In general older people themselves prefer if possible to stay in their own home (74% of
people with disabilities aged 65-74 years old live in their own home),28 but this may only
be possible with additional in-home support, and does not always meet their security
concerns or high level health needs.
The Ministry of Health has developed a health strategy, disability strategy and an older
peoples health strategy to support positive ageing and plan for the increase in numbers of
older people who will require health and disability services, and from this Northland
District Health Board (NDHB), has recently developed a five year strategic plan, Creating a
Healthier Northland.
The plan identifies:
- older people as one of the high need groups in Northland (along with Maori, Pacific,
children and youth)
- chronic diseases such as diabetes and heart disease as the most debilitating
- encouragement of healthier lifestyles as a priority
Northland District Health Board plans to implement its strategy by encouraging a paradigm
shift from care services which do for people, to developing care programmes focussed on
restorative services- encouraging home-care programmes that support people to do for
themselves.
For example, the NDHB Strategy will encourage home-based carers providing cleaning,
laundry and personal care services to a range of people (post-operative, disabled, and
older people), and will support people to clean and care for themselves as a way of
engaging in healthy activity and to encourage independence.
Primary Health Organisations have recently been developed in order to lower the cost of
primary health services to consumers. Manaia Health, the only Primary Health
Organisation in the district (but one of several Public Health Organisations), was
developed in 2003. It has over 10,700 Whangarei people over 65 years of age enrolled
(9,920 Pakeha, and 740 Maori). 29
Maori health organisations are funded by the NDHB or the Ministry of Health. Te Tai
Tokerau MAPO Trust, established in 1996 as an expression of Treaty partnership and a
response to the deficit in Maori health status, works in partnership with government
funding organisation to effectively fund and monitor Te Tai Tokerau health and disability
services. MAPOs aim is to facilitate Maori health improvement through Maori provider /
workforce development and mainstream enhancement, and to this end MAPO participates
in NDHB organisational, strategic and operational planning activities.
Whangarei District Council itself has an important role to play in maintaining and
improving the health of the district through its provision of public health services including
the provision of clean water, waste disposal and environmental services.
Council also has a role in encouraging older people to participate in healthy activities
through the provision and promotion of open public spaces and maintenance of
environments that encourage recreation and outdoor activity amongst older people.
28 Health, Ministry of, Health of Older People in New Zealand: A Statistical Reference, 2002. p.54
29 Manaia Health PHO statistics. Chris Farelly. 8.05
Action
Implementation of Councils current Open Spaces Strategy and the extension of its work of
developing small urban spaces which encourage older people to meet and engage in
outdoor activity supports the NDHBs strategic plan Creating a Healthier Northland.
Open spaces in the CBD that cater for children could be redesigned to become more older
person friendly. For example, tables with built-in sitting places are not always accessible,
walkways lack handrails and parks lack reliable shelter and shade. Midlifers - the next generation of older people - are particularly keen to ensure the councils work in this area
encourages activity, participation and environmental protection.
There is a strong and current base of local community support on which Council can build
activities that focus on older people. Council has a role in ensuring that the range of
activities - and thus potential participants - is extended, and that groups keen to develop
new ways of ensuring that older people remain healthy and educated, are supported and
promoted.
Sport Northland, which is part-funded by Council, provides a range of health-focused
programmes and initiatives for older people. Council could partner with this organisation,
Northland Health, MAPO and other health providers in the development and support of
health promotion, primary health and prevention services, including in rural areas through
the use of Council owned facilities.
Councils Library Strategy provides and promotes the use of technology and the librarys
elder friendly programmes, such as talking books and mobile services. These services
contribute to this aspect of older peoples wellbeing by encouraging mental health and
community engagement amongst older people. Mental wellness is as important a health
service as any for older people, and staying involved in community educational and
recreational activities is a vital feature of mental wellness.
While there are a number of ways such as these, at Councils disposal to develop and
support community activities that promote the maintenance of healthy lifestyles and
community participation, much of Councils involvement in creating a healthier district will
be through partnership arrangements with agencies that are health-focused rather than
through direct provision of health services.
Recommendations
That Council consider ways in which its internal practices can ensure that older people
living in the Whangarei District have the information and support needed to ensure a
healthy lifestyle, for example:
- Implementing Councils walking and cycling strategies
- Reviewing the Open Spaces policy in the light of older peoples priorities
That Council consider ways in which its business operations can ensure that older people
living in the Whangarei District have the information and support needed to ensure a
healthy lifestyle, for example:
- Promoting to older people the range of outdoor and recreational opportunities in the
District, through well targeted information (including detailed maps, access advice,
distance/estimated walking times)
- Ensuring that passive recreational opportunities are safe, accessible and elder friendly
by developing parks, open spaces in urban areas, bush walks close to residential areas
(with seating, shade and reliable shelter)
That Council consider ways in which its external practices can ensure that older people
living in the Whangarei District have the information and support needed to ensure a
healthy lifestyle, for example:
- Partnering with other organisations to promote healthy lifestyle choices for all age
groups including older people, through activity expos, etc
- Working where appropriate with central Government, Northland Health and MAPO on
health campaigns that particularly assist older Whangarei people e.g. diabetes, heart
and obesity, aged care and dementia support services

Whangarei District Council Positive Ageing Strategy
Whangarei District Council LTCCP Community Outcome:
A community that is healthy and educated
New Zealand Positive Ageing Strategy Principle:
Affordable and appropriate housing options for older people
Objective 8
Older people living in the Whangarei District have access to healthy housing
options
Comment
The 2001 Census recorded that 91% of the total population over 65 years lived in private
dwellings, with the proportion of people living in non-private dwellings increasing with
age. In 2001, 31% of those over 85 years, the majority being women,
lived in non-private dwellings compared to 10% for the 65 to 85years group.
In the Whangarei District, while most older people own their own homes, a significant
proportion (about 30%) do not. These people may live with family, in rental
accommodation, or in residential care
Census statistics show very few non-Pakeha people are in residential care.30 Older Maori
often return to Northland to ancestral land after retiring from work in other cities (e.g.
Auckland). This may mean that they move into old or derelict whanau-owned homes in
rural areas that may be unsafe and / or present risks to their general health. It may also
mean, if there is no house on their land, that they need to move in with their children,
grandchildren or other relations, which in some instances could lead to overcrowding, a
potential cause of health problems.
Some hapu in the Districts rural areas provide housing for kaumatua and kuia situated
within or adjacent to marae. Kaumatua flats and papakainga housing (where whanau live
in intergenerational settlements e.g. at Pipiwai, are usually located on ancestral land close
to marae and urupa, and offer older Maori culturally appropriate living situations where
whanau support is available, and where spiritual and social connectedness can affirm the
person.
Private rental is increasingly unaffordable to older people who are reliant on national
superannuation. The current average weekly market rental for a two bedroom unit in the
Whangarei District is between $174 and $230, depending on the location.31
The Whangarei District Council owns 165 pensioner flats, built with the assistance of
central Government funding. These are mainly located in urban areas and are currently managed by the Masonic Trust. Rents are charged at 22% (for bedsits) and 24% (for 2
bedroom units) of tenants gross superannuation income, reviewed two yearly. The units
are being gradually refurbished to meet accessibility guidelines and have an occupancy
rate of 98%. The Council has a current waiting list of 50 people who meet the criteria for
these units.
Housing New Zealand Corporation (HNZC) currently has 84 one bedroom and 401 two
bedroom homes in Whangarei. HNZC income related rents are set at approximately 25%
of net superannuation (adjusted depending on additional income). There are 35 people
over 65 years of age on HNZCs current waiting list.32
Whangarei has one Abbeyfield property which offers appropriately designed, shared
accommodation for independent older people. Abbeyfield homes fill the gap between
living alone and residential care33 by offering a living situation akin to flatting to a small
number of independent people. Abbeyfield housing is based on older people receiving the
support of community volunteers and the services of a live-in housekeeper who acts as a
facilitator, and provides support and main meals to the residents.
The Northland District Health Board (NDHB) has an ageing in place approach to providing
for the needs of older people that aims to assist older people to stay mobile, independent
and living in their own homes. It contracts for the delivery of various levels of home help
support to 25% of all over 65 year olds in the region living privately.
Based on Capital and Coast Health studies, the Northland District Health Board estimates
that, with better management and restorative action, 60% of all rest home admissions
could be preventable in the short term, allowing more people to age in place.
The NDHB provides funding for over 1,100 residential care places (including private
hospital and 61 dementia beds) across the region catering to about 6% of the regions
population of people over 65 years. The NDHB also contracts 18 retirement facilities in
the Whangarei District to deliver residential care services to older people.
While the NDHB strategies are based on the concept of ageing in place, it also operates a
safety net service through a managed bed practice which allocates funding to retirement
and residential care facilities for those older people who need this type of care. Funding is
based on the regional population and capacity of the available facilities to provide care.
Referrals to the managed bed system are assessed based on individual need, taking
account of available bed space and safety criteria.
Residential care and retirement village operators are increasingly seeking to develop
staged accommodation to meet the range of older peoples needs as they age. Currently
people in residential care, needing hospitalisation for any length of time, often have to
leave the care facility where they may have lived for several years. Under the managed
bed regime, if the rest home is unable to absorb the cost of this absence, the persons
place is re-allocated.
The rest home industry has faced a downturn in profits over the last few years that has
prompted several traditional provider organisations to sell their facilities (e.g.
Presbyterian Social Services, Salvation Army). Government spends over $900 million per
annum on subsidies to the industry, 34 but recent pay raises for registered nurses
(including those working at residential care facilities) and claims for wage increases and
working conditions from other staff have resulted in industry calls for marked increases in
subsidies.
A recent New Zealand Nurses Organisation study shows that from November 2003, rest
homes in New Zealand have been operating at half of the staffing levels recommended by
the Ministry of Health.35
Chronic low staffing levels, the lack of qualified staff and the limited numbers of people
entering the caring profession impacts on older people in residential care. The current
workforce is predominantly female, of mid years and part time.
It is critical for the wellbeing of older people that fundamental issues relating to staffing
levels, training, working conditions and wages are resolved, as they impact on the quality
of the current service received by older people and the ability of the industry to meet the
needs of the larger populations of older people expected in the future.
While the trend is for traditional residential care to become the preserve of frail, very old
older people, there is also a trend amongst some younger older people to move into low
maintenance retirement units within secure complexes.
Retirement villages are mostly run as businesses accommodating independent retired
people from the age of 55 years. They are often situated close to facilities, have recreation
and social programmes and regularly offer units for sale (sold back to the village upon
vacancy) for around $58,000 to $130,000 (current price range at September 2005).
While most retirement villages currently do not offer home care, hospital or dementia
services, urban retirement villages complete with hospital and dementia facilities look
likely to become a one-stop-shop care facility in the future. The trend is towards meeting
the needs of older people by developing multi-purpose complexes which integrate
independent living, residential care and hospital facilities to provide choice and seamless
services as people become more dependent.
As life expectancy extends and baby boomers age, the concept of living in retirement
communities rather than rest-homes is growing in popularity, initiating a corresponding
shift in philosophy on the part of providers and developers. Urban retirement clusters are
being designed to meet the needs of baby boomers as customers or clients, rather than
patients.36
Council needs to consider in the implementation of its Urban Growth Strategy and its
planning, zoning and consents processes, that older people in the future will expect to
have a choice of housing options to meet their individual needs. This will range across a
continuum from remaining in family homes through to the type of residential care
available today, and will also include:
- housing integrated into intergenerational situations, including granny flats and smaller
homes in established communities
- upmarket low maintenance residential developments in cul de sac and cluster housing,
where older people live in separate homes alongside other older people
- cluster developments on farmlet-sized blocks (modern communes)
- sharing situations (e.g. Abbeyfield type accommodation)
- gated communities
- inner city apartments
30 NZ Census 2001
31 Tenancy Services Website. 30.Sept 2005
32 Housing New Zealand Corporation Northern Assets Manager, 07 August 2005
33 Abbeyfield Web-site
34 Parties offer more for aged care but bills huge NZ Herald 8.9.05
35 Aged suffer in staff crisis Amanda Cameron NZ Herald 2.10.05
36 From Rest homes to Retirement Communities, The Selwyn Scene, No 2, 2005, p 1
Action
Councils have historically been involved in the provision of housing for the elderly
(pensioner housing) through generous central Government subsidies. The construction of
pensioner units in Whangarei occurred through this assistance.
While no pensioner housing has been built in the District since the early 1990s, HNZCs
Housing Innovations funding offers local authorities a way to build new units for older
people and modernise older pensioner units at minimum capital cost.
Councils are also able to partner with other non-profit and community organisations to
develop, upgrade and manage the units.
The Kaipara District Council, for example, has recently accessed the Housing Innovations
fund and partnered a community trust to modernise existing Council units at no cost to
either party. The Far North District Council has researched the future need for older
peoples housing in order to inform the modernisation of existing units and decide on
future provision.
While councils are engaged in an ongoing dialogue regarding their role in the provision of
housing, the reality is that people want central and local government to be actively
involved in meeting the housing needs of the older population of the future and in
particular, to provide housing to those in need.
The growth in the proportion and numbers of older people, the inability of many older
people to increase their incomes, a lack of retirement savings, a dearth of appropriate
affordable housing, and peoples increasing desire to age in place these warrant a
leadership response from Council.
One important means is through Councils role in planning the patterns of district growth
and its partnering with other organisations to play a role in housing provision, if not
through direct provision of supported (publicly provided / subsidised) housing.
Council can ensure that its urban growth strategies, planning, zoning and consents policies
and processes are drafted and implemented in a manner sensitive to the varied social
needs of older people. This will help to facilitate future development of older peoples
housing in a way that leads to well integrated, accessible, affordable and appropriate
housing for older people.
Council planning can provide safeguards against the development of Sunset Valley
developments that can ghettoise older people and dislocate them from their relationships.
Current mid-lifers - the baby-boomers- will expect a range of elder-friendly housing
developments, well integrated into established communities, including the option of being
able to live close to their families in granny flats attached to the family home. Primarily
older people and these groups want to live where they have established support networks
and patterns of social interaction.
Council needs to identify partners with whom to work to access central government
funding and limit the need for significant rates based funding support of housing. Council
needs to seek community feedback about its future role to meet the housing needs of
older people of today and of the future.
Recommendations
That Council consider ways in which its internal practices can assist older people living in
the Whangarei District to have access to healthy housing options, for example:
- Developing a rent policy for its pensioner housing that aligns with HNZC rent policies
That Council consider ways in which its business operations can assist older people living
in the Whangarei District to have access to healthy housing options, for example:
- Working with HNZC and community organisations to explore the provision of further
government subsidies to provide quality affordable and appropriate supported housing
for older people in need
- Ensuring that a range of housing options for older people in Whangarei are taken into
account in current zoning, planning and consents policies
That Council consider ways in which its external practices can assist older people living in
the Whangarei District to have access to healthy housing options, for example:
- Facilitating and leading a Whangarei Housing Forum to map the housing needs of
future older people in a way that will inform planning in the district
- Working with Northland Health and the Ministry of Social Development to increase
subsidies to rest home / retirement village operators so that wages and conditions are
appropriate and support quality care for older people
- Partnering community and government organisations to ensure people have
information about and access to healthy housing initiatives (e.g. the Warm Housing
Trust which the council currently supports, HNZCs Rural Housing Programme, Fire
Services Kotahitanga programme)

Whangarei District Council Positive Ageing Strategy
Whangarei District Council LTCCP Community Outcome:
A district with lots of community facilities and programmes for all ages
New Zealand Positive Ageing Strategy Principle:
Older people living in rural communities are not disadvantaged when accessing
services
Objective 9
Older people living in the Whangarei District have access to community
meeting places that cater to their needs
Comment
The Council owns a number of community halls throughout the District and supports
Community Trusts that own others. There are also many marae throughout the District
managed by Marae Komiti.
Some of these facilities are used on a daily basis, providing community focal points for a
range of activities. However a number of halls, owned by mainly rural community trusts
and sited on Council owned land, and some rural marae, are rarely used. Sometimes this
is due to their limited availability (e.g. marae being used primarily for tangi) or because
the communities that halls used to serve are no longer there. Sometimes it is because the
facilities are outdated and not well configured for the type of activities, programmes and
services that are now required by local communities.
Growing the diversity of community activities held in community halls and Marae could
enhance social networks in rural areas, assist older rural people to remain in their familiar
communities, enable city based organisations to take their services to the people,
decrease the need for rural, public and private transport options, and strengthen
communities in terms of security, safety and self-sufficiency.
The community trusts and Marae Komiti managing these facilities could be strengthened
with some targeted advice and assistance by Council. This could assist communities to
develop their facilities into centres that meet the needs of the communities they are based
in including older people.
There has been significant growth in parts of Whangareis hinterland (particularly towards
the Tutukaka coast, and the Maungatapere area), and the proportion of older people in
these areas has increased. Many of these people have consciously chosen to live there as
part of their retirement lifestyle, and do not intend to move into town for many years, if
ever.
At some point Council will need to grapple with the issue of services for these
communities. Beginning a process of revitalising traditional centres of community activity
such as halls is a step towards coming to terms with the enhanced services that these
communities will require - and demand - in the future.
Action
Council is currently considering the development of a Community Hall Strategy to help
clarify its responsibilities and guide its future investment in these facilities. Council is also
working to develop closer relationships with Maori.
Both these initiatives offer Council the opportunity to take some practical steps. Council
officers in different divisions have a range of skills and expertise that could be usefully
shared to improve the management and use of facilities such as community halls, in
particular those rural facilities owned by community trusts and sited on leased Council
land. Such support should also be offered to marae facilities managed by Marae Komiti,
that function as the centre of many rural settlements.
Council could help prepare a set of suggestions or guidelines that rural halls and Marae
Trustees might use to review and upgrade usage policies, hire charges, and legal
requirements, and to address accessibility issues so that these facilities could maintain or
regain their central role in rural community activity.
Council could then commit to community development work with rural communities aimed
at encouraging activities around these traditional community focal points. Use of rural
halls and marae for neighbourhood support committees, adult education, growers
markets, recreational activities such as tai chi, line dancing, kapa haka, wananga, and
other activities could assist them to become a venue of choice for older members of rural
communities, as well as their younger counterparts.
Council could also consider initiating early discussions with government and other agencies
about future joint venture approaches to services for growing rural communities, so that
planned initiatives (e.g. of medical or childcare centres, Heartlands services) and
infrastructure developments can be developed through a multi-agency approach.
Recommendations
That Council consider ways in which its internal practices can enhance the use of
community meeting places with regard to the particular needs of older people living in the
Whangarei district, for example:
- Undertaking a community facilities / halls stock-take that includes a needs analysis of
the future requirements of communities outside the City boundary
- Developing and implementing a Community Hall strategy and work plans to begin a
consultation process and develop ongoing relationships with hall trustees and
committees
- Developing guidelines to assist hall trustee committees and Marae Komiti with
management, fundraising, maintenance and upgrades
- Working with committees to identify the maintenance and development work required
to make these facilities more accessible to older people
That Council consider ways in which its business operations can enhance the use of
community meeting places with regard to the particular needs of older people living in the
Whangarei district, for example:
- Encouraging the development of local community facilities with funding advice and
expertise
- Encouraging hall management committees to explore new activities, especially those
attractive to older people
- Approaching community halls and marae re venue possibilities for Council outreach
(e.g. consultation meetings, older peoples fora, Council-sponsored community
activities)
That Council consider ways in which its external practices can enhance the use of
community meeting places with regard to the particular needs of older people living in the
Whangarei district, for example:
- Encouraging organisations providing elder friendly recreational, social and educational
activities to extend their services to rural communities by utilising hall and marae
facilities
- Liaising with government and other agencies to consider and work towards the joint
development of services to future communities in rural areas

Whangarei District Council Positive Ageing Strategy
Whangarei District Council LTCCP Community Outcome:
A district with lots of community facilities and programmes for all ages
New Zealand Positive Ageing Strategy Principle:
Increasing opportunities for personal growth and community participation
Objective 10
Older people living in the Whangarei District are encouraged to continue
learning for life
Comment
In many senses, the quality of a communitys life can be measured by how it assists,
nurtures and actively supports those of its members who are at the most vulnerable stage
of life.
The sentiments behind the maxim it takes a whole village to raise a child are also
applicable to older people. It takes a whole community approach to provide for and
support its older people.
As a society matures, expectations also change. In the 21st century older people take for
granted - and expect certain things both material, and in terms of quality of life - that their
predecessors never considered.
These changing needs, priorities and demands need to be factored into thinking about and
planning for the community of the future.
Participation in the community is key to minimising the detrimental effects on older people
of the isolation that can occur with ageing. Reduction in family contact with children
moving from the area, friends and peers dying, reduced mobility, health issues and so on
all affect older peoples ability to remain socially connected.
Action taken by a range of agencies as well as Council can help to address issues such as
anxiety, loneliness and social isolation, and reduce the occurrence of the more serious
degenerative difficulties such as depression, by helping older people to stay connected to
and engaged with the wider community.
As with all people, older people benefit from activities that promote inclusiveness, build
confidence and self-esteem, and provide the chance to learn new skills.
Lifelong learning opportunities are essential for every adult New Zealander. Learning is
increasingly seen as an inherent part of living, valued in itself and for its own sake,
something that happens throughout peoples lives occurring in a range of different
situations, both formally organised, and informal. Learning doesn't stop when you leave
school, or leave the workforce.
While todays older people are less used to this notion of education, seeing it as the
domain of school, increasing numbers of them are engaging in adult and community
education (ACE) through groups such as SeniorNet and the University of the Third Age
(U3A).
The 'adult approach' to ACE, enabling learners to make their own choices about where,
what and how they learn, free from the pressure and competition associated with formal
courses and qualifications, distinguishes it from the compulsory system.
For many older learners, initiatives such as SeniorNet may offer the first step to ongoing
learning and also, their first positive experience of learning. SeniorNet is an
organisation dedicated to providing older people with training in computer literacy. The
organisation in Whangarei has a membership of up to 450 with some members being
involved for 5 plus years, and others joining to meet a specific e-need.
The next generation of older people, the current baby boomers, will however be au fait
with the concept and necessity of engagement in lifelong learning. They will expect to
continue to be able to access the education, resources and technology they require to
achieve educational and life goals, in a variety of locations, not solely in traditional
educational venues.
Learning institutions and organisations will need to plan a range of services to meet the
interests of the growing population of older people, who until recently, have remained
largely outside the orbit of formal and community education. Libraries, for example, will
need to be continually re-equipping to meet the needs of older people engaged in
education and learning. They will need to provide access to up to date IT learning
options, and high quality technical support for those older learners who are new to these
options.
Initiatives such as the University of the Third Age (U3A), a movement which began in
France in the 1970s, are now worldwide.
U3A is built on the philosophy that life is divided into three periods childhood, rearing,
and work and retirement. Retirement is seen as a time for listening, learning,
understanding and tapping into the knowledge and experience of older people. This type
of learner-owned-and-controlled learning will becoming increasingly popular as mid-lifers,
who are more highly educated than their predecessors, move out of full time employment.
There are two U3A groups active in the Whangarei district. The first group, established in
1994, has a membership of 250 with a waiting list of 90 until the recent formation of a
second group. U3A operates around small interest groups that meet at members homes
with a local tutor and occasional visiting speakers. Topics range from mahjong and
scrabble to maritime history, languages and geology. This activity helps older people to
remain learners while maintaining and developing social networks and support systems.
Older peoples learning can benefit greatly from the support and sponsorship of local
government, learning institutions and community groups. For example, New Plymouth
District Councils Positive Ageing Group has a partnership with the Western Institute of
Technology to develop a Positive Ageing Centre of Excellence (PACE). This will conduct research into issues important to older people, and look at applying this learning to
developments in the local context.
Action
There is potential for Council could develop its role as a sponsor, supporter and promoter
of community initiatives that encourage older people to actively participate in more
learning activities, whether they be educational, cultural, the creative arts, or sport, fitness
and recreation.
Activities could include lifestyle expos, arts and cultural competitions, older peoples
business competition, walking groups, an older persons day, wananga, educational
lectures and seminars, dance and special interest groups.
ACE initiatives, already an essential part of New Zealand's education system, will be
demanded in a wide range of situations, both formal and informal. An important part of
ACE is taking learning to the learner. Council could encourage programmes to be held in
Council owned community halls throughout the District.
Council will need to ensure that libraries and other facilities are equipped to meet the
needs of older people engaged in education and learning. It also has a role to play in
partnering and supporting learning institutions and organisations to plan a range of
services to meet the unique needs of older people in terms of access to quality tutoring,
technology, systems, and relationships with younger people and other learners.
Council support for the development of the local U3A group could assist to extend the
options open to older people for participation in formal and informal learning, and for
them to be able to contribute in turn to the community as peer-support, researchers,
facilitators and tutors.
Council could explore a partnership with Northland Polytechnic akin to the Taranaki model.
This would provide Council and other organisations with important local research on our
ageing population and its consequences for the District. The Polytechnics social work,
Maori studies and nursing programmes could all assist with and benefit from this work.
Recommendations
That Council consider ways in which its internal practices can ensure that older people
living in Whangarei have increasing opportunities for personal growth and community
participation, for example:
- Running its current and future planned services through an older persons audit or
quality assurance process
That Council consider ways in which its business operations can ensure that older people
living in Whangarei have increasing opportunities for personal growth and community
participation, for example:
- Implementing the Library strategy and instituting planning that ensures the library
develops outreach and technical support services as required
- Ensuring that its Community Hall strategy includes the extension of facility use for
older peoples learning for life activities
That Council consider ways in which its external practices can ensure that older people
living in Whangarei have increasing opportunities for personal growth and community
participation, for example:
- Partnering community groups in sponsoring, supporting and promoting lifelong
learning and educational activities that meet the varied interests of older people
(including wananga, lectures and seminars)
- Exploring the concept of a Northland Polytechnic/Council joint venture research project
into trends and issues affecting older people to inform the Districts future planning

Final Comment
This document demonstrates that there are many activities already happening in the
Whangarei district to meet the needs of the current older population, and that Council is
already doing much to ensure that the Whangarei District is a great place for older people
to live, work and play.
While more can still be done in this regard, the major challenge is to prepare now for the
increasing numbers of baby boomers who as older people, will begin to make an impact
on services and infrastructure within the next five to ten years.
This strategy signals Councils willingness to work towards meeting the needs and
improving the living standard of older people living in the district in the future.
Significant further achievements will be realised by Council initiating some key targeted
actions within its own operations, as well as working to achieve the strategys objectives
with a range of partners in the central government, community and business sectors in
the District.
With Council leadership and co-ordination, partners may be encouraged to review and
amend their own policies and practices to better fit older people - keeping their values,
needs and their increasing consumer power at the forefront of their organisations
development plans.
The relationships and partnerships established along the way could provide Council with
models for undertaking other work within different sectors of the community.
The Whangarei District Council, in the development of this strategy and implementation of
its objectives, will help secure for the Districts older people a future in the ultimate living
environment.

Bibliography
Age Concern Whangarei Incorporated, Age Link, Feb 2005 and June 2005.
Age Concern Whangarei Incorporated, Accredited Visiting Service, Some older people are
lonely and isolated in our Community: can we help? Pamphlet. n. d.
Age Concern Whangarei Incorporated, Elder Abuse and Neglect Prevention Service
Prevention through education, awareness and support. Pamphlet. n. d.
Age Concern Whangarei Incorporated, Advocacy Services. Pamphlet. n. d.
Bartlett H and Findlay R, Australasian Centre on Ageing, Linking the Ageing Research and
Policy Agenda: toward a strategy for Queensland, 2002.
Davey, Judith; de Joux Virginia; Nana, Ganesh, NZ Institute for Research on Ageing,
Accommodation Options for Older People in Aotearoa / NZ, a report prepared for Centre
for Housing Research Aotearoa / NZ (CHRANZ), June 2004.
Centre for Housing Research, Accommodation Options for Older People in Aotearoa/New
Zealand, June, 2004.
Christchurch City Council, Policy Register, Older Persons Policy, September, 1998.
Dunedin City Council, Older Persons Policy, 1997.
Environment, Ministry for the, www.mfe.govt.nz, Planning for and identifying community
outcomes, n.d.
Environment, Ministry for the, www.mfe.govt.nz, Promoting environmental wellbeing
under the Local Government Act 2002, n.d.
Feldman, Penny Hollander; Oberlink, Mia R., Family Community Health (US):, The
AdvantAge Initiative: Developing Community Indicators to Promote the Health and Well-
Being of Older People, Vol. 26, No. 4, pp 268-274, 2003.
Fremantle, City of, City of Fremantle Policy and Strategy for Positive Ageing, June, 2000.
Hamilton City Council, Hamilton City Councils response to supporting the Positive Ageing
Strategy, n.d.
Hamilton City Council, Older Persons Policy Action Plan 2000/01 in Hamilton Kirikiriroa,
n.d.
Hamilton City Council, Older Persons Policy 1999 - 2004, Older Persons Policy: Celebrating
Life in Hamilton Kirikiriroa, n.d.
Health, Ministry of, Health of Older People in New Zealand: A Statistical Reference, 2002.
Health, Ministry of, The New Zealand Palliative Care Strategy, February, 2001.
Housing New Zealand Corporation, Building the Future: The New Zealand Housing
Strategy, May, 2005.
International Labour Organization, Lifelong Learning in the Twenty-First Century:
The Changing Roles of Educational Personnel, April 2000
Labour, Department of, Future of Work Project 2005, Population Ageing. the Future of
Work Changing Workforce, 2005.
Labour, Department of, Regional Labour Market report, July, 2004.
Land Transport NZ, Safe with Age, n.d.
New Plymouth District Council, Positive Ageing New Plymouth 2004 2004, n.d.
New South Wales Department of Ageing, Disability and Home Care, Positive Ageing
Strategy Hunter, June, 2004.
New Zealand Labour Party, Press Release, 300,000 New Zealanders to get relief from
rates, 12 April, 2005.
New Zealand Government, Press Release, Positive Ageing needs local support, 21 January,
2004.
New Zealand Institute for Research on Ageing, NZiRA NewZ, July/July, 2005.
New Zealand Nurses Association, Press Release, New organisation formed to represent
rest home industry, 10 March, 2005.
New Zealand Nurses Association, Press Release, Private takeover of rest homes a possible
threat, 12 July, 2005.
New Zealand Trade and Enterprise, Catering for ageing populations, Bright, issue 8,
January 2005.
Northern Advocate, Council builds ties with Maori, September 12, 2005.
Northland District Health Board, District Annual Plan 2005-2006, 2005.
Northland District Health Board, Where to from here for a Healthier Northland? A summary
of key features of our District Strategic Plan 2005-1010, August, 2005.
Northland Regional Council, Regional Land Transport Strategy for Northland, September,
2003.
Northland Regional Council, Review of the Northland Regional Passenger Transport Plan,
April, 2005.
Northland Regional Council, Total Mobility user guide, July 2005.
Ramin, Cathryn Jakobson, In Search of Lost Time, www.nytimes.com, December, 2004.
Rotorua District Council, Rotorua District Council Older Persons Policy, 2002.
Royal New Zealand Returned And Services Association, The, 10 point Veterans Welfare
Manifesto 2005, 2005.
Selwyn Foundation, The, The Selwyn Scene, No. 2, 2005.
Sinitsa, Katherine, Learning Individually: a life-long perspective, Educational Technology
and Society 3 (1) 2000, ISSN 1436-4522.
Social Development, Ministry of, Northland Region Indicators: Social Report 2005, 2005.
Social Development, Ministry of, The New Zealand Positive Ageing Strategy, April, 2001.
Social Development, Ministry of, Office for Senior Citizens, The New Zealand Positive
Ageing Strategy Annual Report, 1 July 2003 to 30 June, 2004.
Social Development, Ministry of, Office for Senior Citizens, How will you get around when
you stop driving? 2005.
Social Development, Ministry of, Office for Senior Citizens; New Zealand Institute for
Research on Ageing, Coping without a car, November, 2004.
Social Development, Ministry of, Positive Ageing in New Zealand. Diversity, participation
and change, Status Report 2001.
Social Development, Ministry of, Work and Income, Residential Care Subsidy, June 2005.
Social Development, Ministry of, The Social Report 2005, July, 2005.
South Taranaki District Council, Community Development Unit, Positive Ageing Strategy,
2005.
Statistics New Zealand, An ageing bulge, March, 2005.
Statistics New Zealand, Census 1996
Statistics New Zealand, Census 2001
Statistics New Zealand, Maori Population: Looking out to 2021, 2005.
Statistics New Zealand, Older New Zealanders - 65 and Beyond - 2004, April, 2004.
Statistics New Zealand, Whangarei District Community Profile, 2001.
Statistics New Zealand, Whangarei District: Census 2001Area data, 2001
Tasman District Council and Nelson City Council, Positive Ageing Policy, May, 2003.
Tasmania Department of Health and Human Services, Health and Wellbeing Outcomes
Unit, Our Future: Towards Healthy Ageing in Tasmania, 1999.
United Nations, Vienna International Plan of Action on Ageing, January, 2003.
United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP),
Macau Plan of Action on Ageing for Asia and the Pacific, 1999
High Commissioner for Human Rights (OHCHR), United Nations Principles for Older
Persons, 2004.
United Nations, High Commissioner for Human Rights (OHCHR), United Nations Principles
for Older Persons, 2004.
University of Auckland, Press Release, Study of volunteers for older people launched, n.d.
Victoria University of Wellington, Press Release, Strategy needed for housing older people,
n.d.
Wales, National Assembly for, Social Care Policy Division, Development of a Strategy for
Older People in Wales, July, 2001.
Wellington City Council, Older Persons Policy, April, 2005.
Whangarei District Council, Annual Plan 2005 2006, 2005.
Whangarei District Council, Community Outcomes what the public have said, 2003.
Whangarei District Council, Disability Sector Reference Group Terms of Reference. July
2005.
Whangarei District Council, Inner City Safety Audit, 2000.
Whangarei District Council, Local Governance Statement, n.d.
Whangarei District Council, Maori Liaison Committee Terms of Reference, September,
2005.
Whangarei District Council, Positive Ageing Report 2004, December, 2004.
Whangarei District Council, Strategic Plan, 2002 2017, 2002.
Whangarei District Council, Whangarei History, n.d.
www.acnielsen.co.nz, What has a long shelf life and is worth approximately $32 billion?
New Zealands booming grey generation! April, 2005.
www.ageconcern.org.nz, Age Concern, What is Age Concern?, n.d.
www.datamonitor.com, Reverse Mortgages in New Zealand 2005, June, 2005.
www.govt.nz, Find Information about the Rates Rebate Scheme, July, 2004.
w.greypower.co.nz, Grey Power Policy Summary, n.d.
www.hnzc.co.nz, Housing New Zealand Corporation: Healthy Housing, n.d.
www.kerikeri.co.nz, U3A University of the Third Age Bay of Islands, n.d.
www.legislation.govt.nz, Local Government Act 2002, n.d.
www.nzsuperfund.co.nz, New Zealand Superannuation Fund, n.d.
www.un.org, United Nations, International Year of Older Persons 1999, 1998.
www.unescap.org, United Nations ESCAP, Plan of Action on Ageing for Asia and the
Pacific, May, 2000.
www.wikipedia.org, Northland Region, June, 2005.
www.workandincome.govt.nz, New Zealand Superannuation, n.d.
www.workandincome.govt.nz, People who get New Zealand Superannuation, n.d.
www.wellington.govt.nz, Mobility Scooters, n.d.

Appendix 1: Process
The work of developing a Whangarei District Council Positive Ageing Strategy was publicly
tendered and contracted to local social research company, Venture Consulting in July
2005.
A key reference group was set up to provide information, feedback and direction. A
project plan was developed identifying project milestones and project timeframes. A
document framework was produced and a data base of key stakeholders developed for
the consultation stages.
Approach
The project was divided into four phases:
Phase one involved
- the gathering of resource information including other models of positive ageing
strategies, National, Regional and District demographics,
- development of a key stakeholders database including aged sector organizations, health
and community representatives
- meetings with key resource people and stakeholders to access information, views and
feedback on issues for older people press releases informing the public of the project
and published in the local newspapers
- placing a questionnaire on the WDC website Have your Say for residents to access and
complete
Phase two involved
- drafting information and feedback from key resource people into a document which
was accepted by the Reference Group
- sending the document to a range of key stakeholders, sector and community
organisations for comment
- making the document available to the wider community on the WDC website
Phase three involved
- public consultation on the Draft Strategy providing further avenues for public
comment and feedback. This was achieved through:
- advertised public meetings held in Hikurangi, Ruakaka, Whangarei
and Otangarei Marae
- a focus group meeting of mid life people (under 65year olds)
Phase four involved
- feedback from these meetings incorporated into a final strategy document
- final meetings with the WDC Community Development Division and the Positive
Ageing Strategy Reference Group to gain their approval of the document
- presenting the completed strategy to Council

Appendix 2: Reviewing the Strategy
Once Council has approved the strategy, it will monitor the implementation of the Positive
Ageing Strategy as it does with other strategies and plans. This will include integrating
the Positive Ageing goals and actions into its strategic planning rounds.
Councils adoption of the strategy will also ensure that implementation of its goals and
actions the strategys achievements - are reported to the Office of Senior Citizens to be
included in the NZ Positive Ageing Strategy Annual Plan.
In keeping with the expected growth in the older population and their needs, and the
rapid rate of other changes - including development of best practice guidelines over a
range of disciplines it is recommended that there be a comprehensive review of progress
at the five year mark.
A review of the Positive Ageing Strategy in 2010 will allow the Whangarei District Council
to celebrate the positive ageing work it has achieved. The strategy will then be able to be
strengthened and enhanced to effectively inform the next five years of implementation
until 2015.
The role of the proposed Positive Ageing Advisory Group will be to work with Council to
achieve the Positive Ageing Strategys objectives.
This will ensure that the spirit of the strategy, which is focused on improving the quality of
life for older people living in Whangarei District, is honoured.

Appendix 3: Positive Ageing Questionnaire
Published on the WDC Have Your Say website.
Positive Ageing Strategy Feedback Form
To view the form click the following link: Positive Ageing Strategy Feedback Form

Appendix 4 Consultation feedback from mid-life group
Feedback on the Positive Ageing Strategy from the meeting of mid-life people (under 65
year olds), held on 26.9.05.
Positive Ageing Advisory Group:
Council should develop a representative Positive Ageing Advisory Group to support the
implementation of the Positive Ageing Strategy:
- The core group of individuals is needed, with a wider reference group to prevent
capture by sector and other organisations
- The advisory group needs to be widely advertised to be representative
- The group could be structured in a similar manner to the Disability Sector Reference
Group (DSRG)
Other ideas:
- Council could support other organisations to employ designated workers
- Council could develop (work/support others to develop), a resource database of
volunteers
- Council, community and business groups could develop an awareness campaign
promoted at different times during the life of the strategy to support wider community
understanding of the ageing process, older peoples needs and to encourage valuing
older people
- Council and community groups could develop guidelines for mentoring programmes eg
SAGE to support older people to give their time and keep them from being exploited
Mid life people want to be safe as they get older. They want:
- to be able to participate without fear of crime or victimisation
- wide footpaths for mobility scooters
- adequate lighting at night
- clean, safe public toilet facilities
- safe, accessible open spaces with shelter and shade
As people get older they have more time to participate in community life. In order to
participate they need to have access to the community. Council needs to develop
alternatives to current transport arrangements including:
- cycle ways
- rural transport
- night-time transport
- transport to beaches
- transport to events
Mid life people caring for parents and older members of their families and whanau, have
provided information about their experiences which frame their responses and what they
see is important for themselves and others of their age group. They have seen that
events which change an older persons life can happen really suddenly and that having coordinated
information is really important. They would like to see Council:
- support the development of one point of access for information
- support services that wrap around an individual and their whanau or family
- encourage people to plan for older age
- develop communal meeting places eg. spaces in the heart of CBD and urban areas
where older people can safely do tai chi, play petanque, checkers etc.
- develop the Town Basin area as a better area for walking, as a meeting place, sitting
etc
- develop internet caf spaces in libraries and council facilities keeping up to date with
the use of technology is one way people can keep participating
Mid life people do not want to live in old peoples homes or in todays residential care
situations. When they get older they want to live in a range of situations including:
- in whanau or family settings where they can access whanau care
- in situations where their needs are met along a continuum - staged care
- in small communities where neighbourhood is strong and they are not reliant on
outside agencies for support
- in flatting situations e.g. Abbeyfield
They would like to see Council:
- involved in providing housing options e.g. smaller, accessible homes using a variety of
styles for people who need subsidised housing
- assisting people to modify their own homes to meet their needs
- planning for growth within the district, including that caused by migration of people
from outside the district who retire to Northland

|