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Economic Development

Image for the Economic Development page.
This page contains a summary of economic growth and development in the district and links to Infometrics reports.
Updated: 18/10/2016 1:18 p.m.

​The Whangarei district has a population base of 80,000 with about 27,000 employees working for more than 6,500 businesses. The area generates approximately half of the Northland regional economy.

The district’s natural environment, an affordable lifestyle and world renowned outdoor activities and attractions are key to promoting Whangarei to the rest of New Zealand and beyond.

We are focused on actively encouraging people to live, work, visit and invest in Whangarei. We do this through collaboration with other key agencies in central government, the community and industry with the aim of creating a thriving, prosperous economy with better employment opportunities.

This will ultimately improve the standard of living for all people in the district through the creation of more amenities and facilities.

We are also strengthening our relationship with the Māori community to develop a sustainable Māori economy. The Te Kārearea Strategic Partnership Forum was established in 2012 and is made up of Councillors and representatives of Whangarei hapu. This collaborative approach recognises that Māori economic development is integral to our vision of a sustainable business environment for the district.

Further information

Our major planning document ‘Whangarei District Growth Strategy’ identifies economic and infrastructural requirements over the next 30 – 50 years.

To view this document, follow the link below.

Whangarei Growth Strategy

Our Long Term Plan and Annual Plan explain how we intend to finance our activities and services in the short and long term.

Annual Plan

Contact us

Our Economic Development Manager, Pete Gleeson, can help with any enquiries.

Phone: 027 465 5273

Economic reports and indicators

Infometrics publish regular reports which monitor economic trends in the district. These contain data and reports on a wide range of economic indicators including Gross Domestic Product (GDP), international migration, consents, house prices, retail sales and vehicle registrations.

To view the Annual Economic Profile and Quarterly Economic Monitor for the Whangarei District simply click on the links below. 


Whangarei District Annual Economic Profile Opens in a new window.


Whangarei District Quarterly Economic Monitor Opens in a new window.


Whangarei District Council owns this website and the information, images and photographs in it are subject to copyright. No portion may be copied or republished without prior permission of Whangarei District Council. We have made every reasonable effort to provide accurate and reliable information. The use of any information is at the website visitor’s own risk and discretion.