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Rural Planning

Image for the Rural Planning page.
This page contains information about our strategy to manage the growth and development in the rural areas in a manner that is sustainable and preserves its unique lifestyle and environment.
Updated: 1/10/2018 11:25 a.m.

Rural Development Strategy

In 2010, we began developing a Rural Development Strategy (RDS) to implement the policy direction established in the Growth Strategy: Sustainable Futures 30/50. 

The aim of the strategy is to examine the rural issues that are relevant to this district and create a strategic vision for the role we want our rural environments to play in the future.

Sustainable Futures 30/50 has the central theme of consolidation of development. The RDS applies in those areas outside Whangarei City (including the proposed Urban Transition Environment), its five urban villages, and the growth nodes of Hikurangi, Waipu and Parua Bay as defined in the Growth Strategy.

To find out more about the 30/50 Growth Strategy, follow the link below.

Consultation undertaken during the preparation of the RDS raised issues such as the constraints on the viability of some farming and horticultural operations, cumulative impact of development on heritage resources and impacts on indigenous biodiversity. 

These issues can at least in part be considered 'symptoms' of the largely uncontrolled subdivision patterns of the past. Working towards consolidation will assist in addressing many of these rural issues from a district planning perspective.


The objectives of the Strategy are summarised as follows:

  • define the Whangarei district rural environment and its communities of interest
  • identify key resource management issues for the rural environment and its communities
  • define outcomes and actions to address key issues
  • provide an action plan including how the rural strategy is to be incorporated into the District Plan.


"Our productive and diverse rural environment - supporting communities and a thriving economy."

In this vision 'productive' is defined as primary and secondary industries including farming, forestry, quarrying, dairy processing, cement manufacturing, recreation and tourism. It also includes our biodiversity and productive ecosystems as these are equally important to the health and wellbeing of communities and the economy.

Rural Development Strategic Direction 

Click to download PDF version of map.  

You can open a PDF version of the map, by clicking on the above image or selecting the link below. If your browser supports opening PDFs, then you will be able to turn on and off different layers of the map.

Otherwise, you can open the PDF, save it to your computer and open the file with a PDF reader application to view the layers.

Rural Development Strategic Direction map [630kb]

Final Strategy 

The Rural Development Strategy was adopted in March 2013.

Rural Development Strategy [1.6mb]

The Issues and Options reports

Analysis of the issues at the beginning of the project resulted in a series of options reports. These are listed in the table below and can be viewed by clicking on the '+' next to the heading to display the documents.

Each individual document opens in a new window.  



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