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Tactical urbanism spells FUN

This page contains information about the event at Butter Factory Lane on Friday 23 February 2018 celebrating the new brightly coloured laneway as part of the City Centre Plan of Whangarei.
Updated: 1/03/2018 4:54 p.m.
Image of Butter Factory Lane.

Tactical urbanism event at
Butter Factory Lane.

​Did you experience 'tactical urbanism a la Council' on Friday night? 

If you did, you would have been at Butter Factory Lane between 5:00pm and 7:00pm, at a semi-impromptu event featuring a food truck, a busker and a newly painted laneway. 

You may also have received a copy of Council's City Centre Plan, a brightly coloured planning document that sets out a multi-hued, vibrant and cohesive vision for the centre of the city.

You would also have been experiencing first-hand one of the strategies used to implement the plan – tactical urbanism. 

"Tactical urbanism is about quick, temporary and low-cost changes to bring fun and vibrancy into our urban spaces and to test urban ideas with a small amount of investment," said Strategy Manager Tony Horton. 

"Tactical urbanism appears quickly and with little promotion to encourage curiosity and excitement when it happens. 

"Revamping service lanes and alleyways has been used in other cities such as Melbourne and Wellington to promote pedestrian connectivity and activate uninviting spaces.

"Butter Factory Lane is not a very exciting service lane, but it is a key pedestrian connection between the retail centre (Cameron Street Mall) and Laurie Hall Park and has lots of potential to become a positive, lively space. 

"A local artist painted the road from Farmers entrance to Butter Factory Lane. We invited a food truck to park there, put out some bean bags, handed out copies of the plan and "hey presto" it was done.   

"The road markings will fade over time. The whole idea has been supported by businesses in the area. 

"We will be talking more about the City Centre Plan and what we want to achieve over the months to come and we will be keeping it light, fun and bite-size so people can enjoy it. Making the place and the idea enjoyable for everyone is the key," Mr Horton said.

You view the Whangarei City Centre Plan and read more about this shared strategic vision for Whangarei City Centre on our Central City Development page on our website.



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