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Whangarei cafés' fresh air success

This page contains information about the success of The Fresh Air Project in Whangarei this year.
Updated: 8/05/2018 10:27 a.m.

​Ninety-four per cent of Whangarei CBD and Quayside café customers supported smokefree outdoor dining according to customer feedback.

The information was collected as part of The Fresh Air Project Whangarei, a three-month smokefree outdoor dining pilot, during which 10 new cafés became smokefree. This adds to the 14 cafés that were smokefree before the promotion.

“One customer said it was a lot nicer to dine here now that this café has gone smokefree. She said she will stop in more often and her children could eat in a cleaner environment,” said Northland District Health Board smokefree coordinator, Bridget Rowse.

“Another said it was a great initiative and that all outdoor eating spaces should be smokefree.”

Ms Rowse said the smokefree outdoor dining pilot was designed to allow the public to experience the benefits of smokefree outdoor dining.

“The benefits of smokefree outdoor dining extend beyond the smoker to customers and staff. Dining outside is nicer, when you don’t have smoke around you. Second-hand smoke is not just unpleasant, it poses a real health risk which customers and café staff shouldn’t have to be exposed to. It is also good for business as smokefree outdoor dining attracts more families and improves the overall dining experience for visitors.”

Ms Rowse said 72 per cent of customers said they were more likely to visit a café again because they offered smokefree outdoor dining.

Mayor Sheryl Mai said she was proud to see how many Whangarei businesses had joined the programme and then chosen to remain smokefree outdoors.

“It is wonderful that local cafés took the risk of joining The Fresh Air Project to enable patrons to enjoy outdoor dining without a side of smoke," Mayor Mai said.

"It meant they had the benefit of trialling the programme with the support of other businesses and organisations, for long enough to see how it affected the bottom line and customer feedback.”

Jim Callaghan from Cancer Society Northland congratulated the cafés for getting involved and supporting a smokefree future.

“We were initially concerned that cafés might be reluctant to get on board, but the opposite was true. The café owners we spoke to really ‘got it’. They could see the benefits that being involved would provide to both their customers and their bottom line,” says Mr Callaghan.

The Fresh Air Project Whangarei was based on a similar successful pilot run in Christchurch in 2017. The Whangarei pilot ran for three months and has been evaluated by Northland District Health Board and Cancer Society Northland.  

Join The Fresh Air Project on facebook (link below).

The Fresh Air Project



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